Healthy Hair: The Unique Methodology of Prescribing Products

The best hairstylist does more than just style hair. They are the hair experts that their clients need, with the knowledge that can help a client obtain and maintain healthy hair. You’re the hair hero.

As a stylist, you understand the role of quality hair products, but your clients most likely won’t. Many salon clients see hair products as expensive add-ons to their hair styling appointments. So how can you convince a client that the products you use and sell will help them have a healthy head of hair? 

By the time you finish reading this article, you will understand how to educate clients on the role of hair products in their hair health. 

Why Recommend Hair Products?

If you do not recommend products at your salon, your customers will ultimately buy them somewhere else. Clients who take the time to visit a quality salon will already have their go-to hair products. Unfortunately, most of those are sub-par compared to what you can offer them. 

The unhealthy hair you encounter wouldn’t happen if the clients were using quality products. When you become a cosmetologist, you have the responsibility of prescribing products for hair that will help your clients have healthy hair. Don’t dismiss this responsibility. 

Educate your clients on general hair health first, and then move into a product recommendation. When you do this, your clients will become walking advertisements for your salon and the products you recommend. Ultimately, you’ll see happy clients returning for business, and your business will grow. 

Have a Conversation

Product recommendation begins with a conversation about the client’s hair. Begin by talking to the client about scalp and hair health. Stress to them that you have one goal: to help them achieve a healthy head of hair. 

Focus on educating the client about healthy hair. Pour your knowledge of healthy hair into the client rather than simply recommending a product at first. Explain the condition of their hair and scalp at the time, and then offer them tips and techniques that will nourish and protect their hair and scalp.  

Prescribe a Daily Regimen

Once you’ve explained the current state of your client’s hair and scalp, move into recommending a daily regimen. Ask your client if they already have a daily routine. Listen to them carefully and encourage them as they explain what they currently do. 

Next, give clients a daily care prescription that includes the best products for their current hair condition. Explain how to use the products as well. 

Include the quantity of shampoo, the methods for sudsing up, and the products that will work for their hair condition. Recommend a method that works best for your client’s lifestyle. 

Teach your clients about protecting their hair from UV rays as well as humid climates. Finally, touch on how they can protect their hair as they sleep such as braiding longer hair or sleeping on satin pillowcases

Explain the Long Term Plan

Finally, prescribe a weekly treatment that includes deep conditioning their scalp and hair. Encourage your client to schedule their next trim and style so you can check on their hair health. 

Recommend Products to Produce Healthy Hair

As a stylist, you are now a hair expert in the eyes of your client. Don’t hesitate to recommend how a client can obtain healthy hair. Learn about the products that best help different types of hair, and then move forward with confidence to educate your clients. 

Are you looking for a quality cosmetology program? If so, contact us. We can help you achieve your dream of styling hair and creating beautiful, confident people. 

Goals: Becoming a Beauty Entrepreneur

Becoming a Beauty Entrepreneur in Indiana & Starting Your Own Salon is Possible With the Right Mindset. Follow the Steps in This Guide to Start Achieving Your Dream.Goals To Consider if You Want To Become a Beauty Entrepreneur

Did you know that there are over 580 million entrepreneurs in the world?

Are you thinking about becoming one of them with starting your own salon? 

Although an exciting venture, there are things to consider when starting a salon that you need to take into account. If you’re not sure what those are, keep reading. We’ll discuss the goals you should think about when opening a salon!

Look at Your Competition 

The first thing you should do is look at your competition to determine what they are doing right and what they are not doing that you could be doing.

This is what will help you set yourself apart from them.

When creating goals, consider:

  • What do you like that they are doing?
  • What do their customers like?
  • What do you think they are missing?
  • What could make your approach be unique?

With these four questions, you can set goals that set you apart from your competition.

Create Amazing Guest Services

One of the most important aspects of a salon business is the guest services portion of it. You want to wow your guests and always exceed their expectations. 

When setting goals, consider what you could do that would make a significant and lasting impact on your guests.

You could create a follow-up program that supports more client sales. You can inquire about their results and how they are feeling or if they want any products you used at the salon. This could generate more revenue back to the business.

Consider Your Environmental Impact

As a salon business, you need to consider your environmental impact. Now more than ever, people care about the types of businesses that they support. They want businesses that care about the environment and going green.

In fact, 78% of consumers say they are more likely to buy a product that states it is environmentally friendly. The same goes for businesses that support this, too.

Consider Your Social Media Marketing

Another goal you have to set for your beauty business is the marketing side of it. You should consider what will set you apart from other beauty salons in the way that you advertise. 

For example, you want to do more than your competitors. If most of your competitors are only doing the before and after posts, you should do a before and after post and show the products used to achieve the look.

Not only that, but you could also demo products with reels on Instagram or TikTok, as well as YouTube shorts to expand your social media reach further.

Think About the Brand Experience

The most important is thinking about how to make your beauty salon have a brand.

You want people to recognize your business if they see a logo, your salon, or your products.

Starting Your Own Salon

Starting your own salon can be extremely exciting as you venture into the entrepreneur space. However, there are things to know about setting goals.

With the above tips, you’ll know what goals to focus on to ensure the success of your business. 

If you want to make sure you have a future that is really set up for success, contact us at the TSPA Beauty School. We have professional training classes to set you apart from the rest.

How to Overcome Imposter Syndrome in Your Beauty Career

It is Important Not to Let Imposter Syndrome Overtake Your Beauty Career. This is How to Navigate Imposter Syndrome as a Beauty Entrepreneur.

Have you always dreamed of a career in the beauty world?

If so, you understand that it takes a lot of talent, passion for making people look their best, and a willingness to work hard. You might experience or need to overcome imposter syndrome.

Many people suffer from this mental state, especially when it comes to cosmetology professionals working in the beauty business. In order to be the best beauty entrepreneur possible, you’ll need to focus on developing self-confidence. Fortunately, this article can help.

Here we take a look at what it takes to have a successful beauty career in spite of your imposter syndrome. Keep reading to learn more.

What’s Imposter Syndrome?

Merriam-Webster defines imposter syndrome, in part, as “persistent doubt concerning one’s abilities or accomplishments accompanied by the fear of being exposed as a fraud despite evidence of one’s ongoing success.

Remember that Almost Everyone Feels the Same

Let’s start by talking about the nature of imposture syndrome. It’s something almost everyone experiences because we all have insecurities. This is part of what it means to be human.

Look around at the people who seem most confident. If they were honest with you, you’d learn that outward appearances are often deceiving. That’s because people tend to overcompensate, especially when they don’t have a positive self-image.

So it can be helpful to at least understand the reality that imposter syndrome is a universal experience. This will help you realize that you’re not alone.

Acknowledge Your Feelings

Be honest with yourself about your feelings. After all, impostor syndrome is nothing to be ashamed of. Acknowledging how you feel about your abilities and how you don’t feel like you belong among your peers at the salon will take the power away from your insecurities. Keep in mind that just because you think you aren’t good enough doesn’t make it true.

Talk to Someone You Trust

Do you have someone in your life you can talk to? Sometimes the best way to cope with imposter syndrome is to simply get your feelings out in the open. This is a great way to get a fresh perspective on how people view you from the outside.

Focus On the Work

Your mind is a busy place. Focusing on your work, learning your craft, and making your clients happy will make you happier and help you realize that imposter syndrome is a waste of time and energy.

Don’t Expect Immediate Perfection

It’s very typical for makeup artists to be perfectionists. But you shouldn’t expect perfection from yourself, especially during your training at The Salon Professional Academy. The key is to be patient with yourself, take small steps, learn the basics, and try to continue improving every day.

Overcoming Imposter Syndrome In Your Beauty Career

Everyone has certain insecurities. The key to becoming a successful beauty entrepreneur is to not allow them to hold you back from your dreams. Fortunately, this guide to pursuing a beauty career at a salon will help you leave your imposter syndrome in the rearview mirror.

Please contact us today to learn how we can help make your dreams of becoming a part of the beauty business a reality.