Graduate Tools Archives - TSPA Evansville Beauty School

TikTok: Is It Right For Every Beauty Boss?

Written by SEO-Admin on February 20, 2023 in Career Education, Graduate Tools, Latest News, What's Happening

Beauty influencers on TikTok have an average following of over 700,000. Stylists and makeup artists have flocked to the platform to foster local communities and promote their businesses. Because of TikTok’s algorithm, beauty creators might find themselves catapulted to fame overnight.

I am not here to peddle a get-rich-quick scheme or try to sell you a false promise of becoming famous. But for aspiring hairstylists and beauty industry professionals, social media platforms, especially TikTok, offer easy and inexpensive access to marketing tools to jumpstart your career.

It also offers a creative outlet and a chance to show off what you do best. Learn more TikTok marketing tips for beauty school students.

Beauty Influencers: Earning Followers on Makeup TikTok

Most online beauty gurus have well-established platforms on Instagram and YouTube. Only a small number have migrated over to the TikTok arena and have already found more success. Engagement on TikTok has at least doubled for beauty creators, compared to their IG and YouTube counterparts.

Beauty TikTok gets as much as 7.52% engagement from its followers. Beauty experts have found audiences using the following content formats:

Traditional makeup/hair tutorial videos
GRWM (Get Ready With Me)
Featured products (sometimes sponsored)
Day-in-the-life at the studio
Long-form livestreams

YouTube still has value as a platform, because it allows for longer videos. This lets creators go into more detail about products and beauty tips. The idea is to give an audience a taste with free educational resources and fun content.

You want to encourage them to come to you for more services. This could translate to visiting you locally at the studio, hiring out for events, or even offering consultations.

Improving Your Chance to Be Discovered

Today, search engines and social media platforms are watching ALL of your search behavior signals and interactions while you are there – this is called search behavior targeting. As an example, you visit a shopping site, leave and then hop over to Facebook and all of a sudden you see an ad from that website you were previously on. How? It’s all about Algorithms! Algorithms on TikTok run on a highly personalized algorithm that hasn’t been seen elsewhere. You spend enough time on the app, and your FYP (short for “for you page”) starts to feel like a mirror. The algorithm learns from user-generated data, and the more data is received from you, the more targeted content comes your way.

You can easily trigger TikTok’s algorithm with your content using such tricks as:

Trending audio clips link your videos to a larger audience
Video descriptions using targeted on-trend search terms or coined-phrases
Audio text as another great tool

The above tips have made TikTok makeup and beauty content soar. Audiences seem especially drawn to watching influencers putting on their makeup, even while they discuss random topics. Creators from every corner of TikTok experience an uptick in engagement when showing makeup-related content, educating followers about product use or why treatments are important and more pro tips.

While you don’t need to be a trained professional to be a “beauty influencer,” for beauty school students, this is your moment to shine. If you put in the work and effort to create high-quality content, this could change your entire career.

Building Your Local TikTok Community

Local relevance refers to how content creators improve visibility locally through geographic markers and targeted keywords (words people typically use to describe what you are demonstrating or talking about. The common lingo also known as SEO). First, you should perform an SEO audit to discover the most popular search terms in your area. You should perform search audits on both Google and TikTok’s search bars.

Including geographical and contact information in your content will make it easy to organically connect with locals. TikTok connects creators to people of similar demographics.

This is why it’s important to be intentional about who your content speaks to and who you interact with, especially if you want to grow a diverse community.

Get an Early Start on Your Successful Career on TikTok

Don’t hesitate to get your platform set up. If you already use TikTok for fun, that’s even better! You have a leg up and know where to start. You can also get loads of other marketing tips for beauty school students by following the most popular beauty influencers on all social media platforms.

Visit us online today. We offer scholarships for qualified students who want to join one of our training programs!

Healthy Hair: The Unique Methodology of Prescribing Products

Written by SEO-Admin on January 4, 2023 in Career Education, Graduate Tools, What's Happening

The best hairstylist does more than just style hair. They are the hair experts that their clients need, with the knowledge that can help a client obtain and maintain healthy hair. You’re the hair hero.

As a stylist, you understand the role of quality hair products, but your clients most likely won’t. Many salon clients see hair products as expensive add-ons to their hair styling appointments. So how can you convince a client that the products you use and sell will help them have a healthy head of hair?

By the time you finish reading this article, you will understand how to educate clients on the role of hair products in their hair health.

Why Recommend Hair Products?

If you do not recommend products at your salon, your customers will ultimately buy them somewhere else. Clients who take the time to visit a quality salon will already have their go-to hair products. Unfortunately, most of those are sub-par compared to what you can offer them.

The unhealthy hair you encounter wouldn’t happen if the clients were using quality products. When you become a cosmetologist, you have the responsibility of prescribing products for hair that will help your clients have healthy hair. Don’t dismiss this responsibility.

Educate your clients on general hair health first, and then move into a product recommendation. When you do this, your clients will become walking advertisements for your salon and the products you recommend. Ultimately, you’ll see happy clients returning for business, and your business will grow.

Have a Conversation

Product recommendation begins with a conversation about the client’s hair. Begin by talking to the client about scalp and hair health. Stress to them that you have one goal: to help them achieve a healthy head of hair.

Focus on educating the client about healthy hair. Pour your knowledge of healthy hair into the client rather than simply recommending a product at first. Explain the condition of their hair and scalp at the time, and then offer them tips and techniques that will nourish and protect their hair and scalp.

Prescribe a Daily Regimen

Once you’ve explained the current state of your client’s hair and scalp, move into recommending a daily regimen. Ask your client if they already have a daily routine. Listen to them carefully and encourage them as they explain what they currently do.

Next, give clients a daily care prescription that includes the best products for their current hair condition. Explain how to use the products as well.

Include the quantity of shampoo, the methods for sudsing up, and the products that will work for their hair condition. Recommend a method that works best for your client’s lifestyle.

Teach your clients about protecting their hair from UV rays as well as humid climates. Finally, touch on how they can protect their hair as they sleep such as braiding longer hair or sleeping on satin pillowcases.

Explain the Long Term Plan

Finally, prescribe a weekly treatment that includes deep conditioning their scalp and hair. Encourage your client to schedule their next trim and style so you can check on their hair health.

Recommend Products to Produce Healthy Hair

As a stylist, you are now a hair expert in the eyes of your client. Don’t hesitate to recommend how a client can obtain healthy hair. Learn about the products that best help different types of hair, and then move forward with confidence to educate your clients.

Are you looking for a quality cosmetology program? If so, contact us. We can help you achieve your dream of styling hair and creating beautiful, confident people.

Goals: Becoming a Beauty Entrepreneur

Written by SEO-Admin on December 4, 2022 in Career Education, Graduate Tools, Latest News, What's Happening

Goals To Consider if You Want To Become a Beauty Entrepreneur

Did you know that there are over 580 million entrepreneurs in the world?

Are you thinking about becoming one of them with starting your own salon?

Although an exciting venture, there are things to consider when starting a salon that you need to take into account. If you’re not sure what those are, keep reading. We’ll discuss the goals you should think about when opening a salon!

Look at Your Competition

The first thing you should do is look at your competition to determine what they are doing right and what they are not doing that you could be doing.

This is what will help you set yourself apart from them.

When creating goals, consider:

What do you like that they are doing?
What do their customers like?
What do you think they are missing?
What could make your approach be unique?

With these four questions, you can set goals that set you apart from your competition.

Create Amazing Guest Services

One of the most important aspects of a salon business is the guest services portion of it. You want to wow your guests and always exceed their expectations.

When setting goals, consider what you could do that would make a significant and lasting impact on your guests.

You could create a follow-up program that supports more client sales. You can inquire about their results and how they are feeling or if they want any products you used at the salon. This could generate more revenue back to the business.

Consider Your Environmental Impact

As a salon business, you need to consider your environmental impact. Now more than ever, people care about the types of businesses that they support. They want businesses that care about the environment and going green.

In fact, 78% of consumers say they are more likely to buy a product that states it is environmentally friendly. The same goes for businesses that support this, too.

Consider Your Social Media Marketing

Another goal you have to set for your beauty business is the marketing side of it. You should consider what will set you apart from other beauty salons in the way that you advertise.

For example, you want to do more than your competitors. If most of your competitors are only doing the before and after posts, you should do a before and after post and show the products used to achieve the look.

Not only that, but you could also demo products with reels on Instagram or TikTok, as well as YouTube shorts to expand your social media reach further.

Think About the Brand Experience

The most important is thinking about how to make your beauty salon have a brand.

You want people to recognize your business if they see a logo, your salon, or your products.

Starting Your Own Salon

Starting your own salon can be extremely exciting as you venture into the entrepreneur space. However, there are things to know about setting goals.

With the above tips, you’ll know what goals to focus on to ensure the success of your business.

If you want to make sure you have a future that is really set up for success, contact us at the TSPA Beauty School. We have professional training classes to set you apart from the rest.

How to Overcome Imposter Syndrome in Your Beauty Career

Written by SEO-Admin on October 20, 2022 in Career Education, Graduate Tools, What's Happening

Have you always dreamed of a career in the beauty world?

If so, you understand that it takes a lot of talent, passion for making people look their best, and a willingness to work hard. You might experience or need to overcome imposter syndrome.

Many people suffer from this mental state, especially when it comes to cosmetology professionals working in the beauty business. In order to be the best beauty entrepreneur possible, you’ll need to focus on developing self-confidence. Fortunately, this article can help.

Here we take a look at what it takes to have a successful beauty career in spite of your imposter syndrome. Keep reading to learn more.

What’s Imposter Syndrome?

Merriam-Webster defines imposter syndrome, in part, as “persistent doubt concerning one’s abilities or accomplishments accompanied by the fear of being exposed as a fraud despite evidence of one’s ongoing success.

Remember that Almost Everyone Feels the Same

Let’s start by talking about the nature of imposture syndrome. It’s something almost everyone experiences because we all have insecurities. This is part of what it means to be human.

Look around at the people who seem most confident. If they were honest with you, you’d learn that outward appearances are often deceiving. That’s because people tend to overcompensate, especially when they don’t have a positive self-image.

So it can be helpful to at least understand the reality that imposter syndrome is a universal experience. This will help you realize that you’re not alone.

Acknowledge Your Feelings

Be honest with yourself about your feelings. After all, impostor syndrome is nothing to be ashamed of. Acknowledging how you feel about your abilities and how you don’t feel like you belong among your peers at the salon will take the power away from your insecurities. Keep in mind that just because you think you aren’t good enough doesn’t make it true.

Talk to Someone You Trust

Do you have someone in your life you can talk to? Sometimes the best way to cope with imposter syndrome is to simply get your feelings out in the open. This is a great way to get a fresh perspective on how people view you from the outside.

Focus On the Work

Your mind is a busy place. Focusing on your work, learning your craft, and making your clients happy will make you happier and help you realize that imposter syndrome is a waste of time and energy.

Don’t Expect Immediate Perfection

It’s very typical for makeup artists to be perfectionists. But you shouldn’t expect perfection from yourself, especially during your training at The Salon Professional Academy. The key is to be patient with yourself, take small steps, learn the basics, and try to continue improving every day.

Overcoming Imposter Syndrome In Your Beauty Career

Everyone has certain insecurities. The key to becoming a successful beauty entrepreneur is to not allow them to hold you back from your dreams. Fortunately, this guide to pursuing a beauty career at a salon will help you leave your imposter syndrome in the rearview mirror.

Please contact us today to learn how we can help make your dreams of becoming a part of the beauty business a reality.