Scholarships for Beauty School Students: Your Path to a Fabulous Career

cosmetology_students_scholarship_opportunities

Cosmetology school can lead to a sparkling career for those passionate about beauty and an eye for style. If you’re an aspiring cosmetologist or looking to enter the beauty industry, beauty school scholarships might be your golden ticket to getting the education you need.

This post will explore how scholarships can help you pursue a bright career in the beauty industry. Whether fresh out of high school or pursuing a new passion, these opportunities are your ticket to an affordable education and a vibrant career.

Uncovering Opportunities in Cosmetology

Cosmetology and beauty schools offer various grants and scholarships to support students who qualify and are ready to make a mark in the beauty industry. Scholarships often consider need, merit, or a combination of both, offering opportunities to anyone passionate and driven about their craft.

For more scholarship information, visit www.tspaevansville.com/contact-us/scholarships to learn what options may be open to you. TSPA Evansville offers several scholarships for beauty school students who qualify, and browsing through these offerings is a great starting point.

Scholarships Now Available in the Beauty Industry

The hunt for scholarships can feel overwhelming, but with determination and some know-how, you can find opportunities that align with your ambitions. Here’s where to start:

  1. Redken Scholarship Program – Redken’s Scholarship Program is offered exclusively to students enrolled in or accepted to a participating franchise location of The Salon Professional Academy. There are one  $10,000, two $5,000, and fifteen $1,000 awards. The deadline to apply is July 3, 2024. For more information, visit the Redken Scholarship Program.
  2. Beauty Changes Lives Scholarship –  Covering various aspects of cosmetology, esthetics, nail technology, and barbering, this foundation provides scholarships to students who qualify throughout the year.  For more information, visit Beauty Changes Lives Scholarship
  3. Professional Beauty AssociationsReputable industry organizations such as the Professional Beauty Association (PBA) and the American Association of Cosmetology Schools (AACS) often provide scholarships to eager students looking to break into the industry.
  4. Mike Rowe Works Foundation’s Work Ethic Scholarship Program—This scholarship is designed for individuals with strong work ethics pursuing careers in skilled trades, including cosmetology, barbering, aesthetics, hairstyling, and nail technology. Details on scholarship amounts and application deadlines can be found on the Mike Rowe Works Foundation’s scholarship page.

Applying for Scholarships: What You Need to Know

  • Start Early: Gather documents and write essays before the last minute. Begin your search for scholarships as early as possible.
  •  Meet All Requirements: Carefully read the eligibility criteria for each scholarship to ensure that you meet all the requirements before applying.
  • Craft a Compelling Essay: If an essay is required, make sure it stands out. Share your passion for beauty and goals and how the scholarship would help you achieve them.
  • Showcase Your Skills: Some scholarships may require a portfolio or demonstration of your work. Ensure you fine-tune your skills and present them confidently.
  • Letter of Recommendation: Obtain a letter of recommendation from someone who knows your work and character well, such as a teacher or employer.

Scholarships can be a game-changer for your beauty education. Diligent research, careful preparation, and a passion for the industry are the tools you need to create opportunities that will launch your career. Whether you dream of becoming a celebrity makeup artist or opening your salon, your scholarship could be the first step towards achieving that dream.

Remember to leverage your contacts within the beauty community for advice and mentorship as you apply for scholarships. Above all, keep pushing towards your goals with confidence and enthusiasm.

Dream big and apply with passion. You may find yourself on a path with wonderful opportunities for a flourishing career in beauty. Good luck, future beauty professionals!

For more information on scholarships and financial aid available to students who qualify or if you are interested in enrolling in a program, contact admissions at 812.437.8772.

The Cutting Edge of Cosmetology Tools and Technology

Cosmetology Technology

Are you ready to power up your passion for cosmetology with the latest tools and technology? Whether you’re about to graduate from beauty school or diving into this vibrant world for the first time, this burst of knowledge is your shortcut to staying ahead of the style game. As an aspiring beauty professional, your journey is about to get a turbo boost with these groundbreaking innovations.

The Digital Makeover

New software doesn’t just push the boundaries; it reinvents the whole canvas. Digital technology has crept into every part of cosmetology, offering tools that redefine precision, artistry, and personalization. Picture an app that can create a virtual mirror for clients, allowing them to test new looks without a drop of makeup. Or, a 3D printer that custom-made nail art based on your wild imagination. Fasten your seatbelt; it’s a tech ride like no other!

Virtual Try-Ons: More than Skin-Deep

There was a time when guessing how a new hair color or a different eyebrow shape would look meant taking a leap of faith. Not anymore. Virtual try-on tools use augmented reality to project various styles onto a live image of the client, preparing them for their transformation while improving customer satisfaction. It’s foolproof — decisions are made confidently, from rainbow locks to the most subtle shade shift. 

Customization with 3D Printing

Remember the days when intricate designs on nails were hours of painstaking detail? With 3D printing, every stroke is precise and swift, covering several designs that once seemed impossible. Cosmetologists can now dazzle clients with exclusive nail art custom-printed in the salon. It’s not just personal; it’s made to order!

The Power Players

From the curling iron with an onboard computer to the straightener with smart sensors, the hardware in our hands is getting a serious upgrade. Beauty school students are on the brink of a new frontier — tools that beautify, protect, and nourish. The future of beauty tech is making waves, and here’s your sneak peek!

Intelligent Hair Tools: More Than Meets The Eye

Smart devices aren’t just for your home; they’re in your toolbox, too. Smart curlers and straighteners adjust temperature and pressure on the fly, ensuring optimal styling without heat damage. These tools are more than a pretty face; they’re a beauty professional’s best friend, offering predictability and performance in every pass.

High-Tech Treatment Devices

Scalp massagers with automated technology that improves hair health, LED light therapy for acne, and even laser hair rejuvenation helmets are just a few innovations. The diverse range of treatments allows for a holistic approach to beauty care with devices that make the process enjoyable and efficient. There’s a high-tech machine for every beauty woe!

Eco-Chic Innovations

In this day and age, sustainability isn’t a trend; it’s a standard. Cosmetology tools and technology are no exception, with innovations that marry style and conscience. The industry is striving towards a greener future, from chargers powered by kinetic energy to hairdryers made from recycled plastics.

The ECO-Beauty Enabler

Cosmetology turns eco-friendly with biodegradable glitter, plant-based color dyes, and zero-waste heavyweights. It’s no longer a compromise but a calling. Embrace your role as an ECO-Beauty professional, integrating earth-friendly technology and tools into your daily work. Your clients and the planet will thank you!

Renewable Energy in Tool Design

Imagine a world where your favorite styling wand charges not from the socket but your movements. Renewable energy concepts are turning heads with their efficient and planet-conscious design. As a future leader in cosmetology, your embrace of such tools can spark a sustainable revolution in the industry.

The Artist’s Toolkit

Cosmetology tools and technology are not just about efficiency; they are an extension of your creativity. They can liberate your imagination, turning the most daring vision into a reality. As you explore the possibilities, remember that behind every remarkable style, there’s an artist — and these innovations are your trusty tools.

Embrace the Learning Curve

With every new tool comes a learning curve. Don’t shy away; lean into it. Every minute of mastering these devices is an investment in your craft and future. You’re not just a user but a pioneer, defining beauty standards with every click, whirr, and buzz.

In the world of cosmetology, the only constant is change. Embrace it; innovate within it. With the tools and technology at your disposal, you’re not just keeping up — you’re leading the charge into an era of beauty that’s as sustainable as stunning. This is your time; these innovations are your allies on the journey to success and self-expression. Let’s power up and paint the town red, green, and ultraviolet!

Training Tomorrow’s Talent Today

Understanding the ins and outs of technology is becoming as important as knowing your products. At The Salon Professional Academy, we teach students how to use the tools and understand the science behind them. As a beauty school student, embrace this knowledge; it’s your ticket to standing out in the industry.  Don’t wait to be a part of it.  Call today and schedule a tour, or talk to our admissions director.

The Importance of Continuing Education in Cosmetology: How The Salon Professional Academy Supports Lifelong Learning

Are you an aspiring beauty professional in Evansville, Indiana? Do you dream of a career in the world of cosmetology, where you can unleash your creativity and transform people’s lives through the power of beauty? If so, let me tell you why continuing education in cosmetology is essential and how The Salon Professional Academy (TSPA) can support your journey toward lifelong learning.

In the ever-evolving field of cosmetology, staying ahead of the game is crucial. Trends, techniques, and technologies are constantly changing, and as a beauty professional, it’s important to keep up with the latest advancements. 

Continuing education not only enhances your skills and knowledge but also opens up doors to exciting opportunities in the industry. Whether you are a recent cosmetology school graduate or a seasoned professional, ongoing education ensures you stay relevant and competitive in this dynamic field. 

So, why choose TSPA? Let me give you a few compelling reasons:

Expert Instructors with Real-World Experience

At TSPA, learning from experienced professionals is the key to success. Our instructors are industry experts who have walked the talk and have a wealth of experience to share. They are passionate about teaching and equipping students with the latest techniques, trends, and industry insights. With their guidance, you’ll be empowered to reach new heights in your career. 

Cutting-Edge Curriculum

Our cosmetology program is designed to provide you with a comprehensive education that goes beyond the basics. We cover everything from hair-cutting and coloring techniques to skincare, makeup application, and nail care. Our curriculum is regularly updated to reflect industry trends and standards, ensuring you receive the most relevant and up-to-date education. 

Hands-On Learning and Practical Experience

At TSPA, we believe in learning by doing. Our state-of-the-art facilities provide a hands-on learning environment where you can practice your skills under the guidance of our experienced instructors. From working with real clients to participating in industry events and competitions, you’ll gain invaluable practical experience that will set you apart in the job market.  

Networking Opportunities

Building a strong professional network is crucial in the cosmetology industry. TSPA provides numerous networking opportunities, connecting you with industry professionals, salon owners, and potential employers. These connections can open doors to internships, job placements, and mentorship opportunities, giving you a head start in your career. 

Ongoing Support and Continued Education

At The Salon Professional Academy, our commitment to your success doesn’t end with graduation. We offer ongoing support and continued education opportunities to our alumni. Whether it’s advanced workshops, industry conferences, or specialized certifications, we ensure you have access to lifelong learning resources to continually sharpen your skills and stay at the forefront of the industry. 

Investing in continuing education is an investment in your future as a cosmetology professional. By choosing TSPA in Evansville, you’ll join a vibrant community of like-minded individuals passionate about beauty and committed to lifelong learning. 

So, what are you waiting for? Take the first step towards a rewarding career in cosmetology by enrolling at The Salon Professional Academy. Your journey towards lifelong learning starts here!

Choose the Right Program for You – Cosmetology vs Esthetics

As the beauty industry grows, many people are becoming interested in pursuing a career in the beauty field. However, with so many different specialties and programs available, it can be difficult to determine which path to take. One of the most common questions asked is what is the difference between a cosmetology program and an esthetics program. Both programs offer valuable skills and training, but they are not the same. In this blog post, we will compare and contrast cosmetology and esthetics programs to help you decide which one might be the best fit for you.

Cosmetology Program:

A cosmetology program is a comprehensive program that covers a wide range of beauty services and treatments. Students will learn how to cut and style hair, apply makeup, perform manicures and pedicures, and much more. This program typically takes around 12-18 months to complete and includes both classroom instruction and hands-on training.

One of the biggest advantages of a cosmetology program is the variety of skills and services that you will learn. This means that you will be able to offer a wide range of services to your clients, which can be beneficial if you plan on working in a salon or opening your own business. Additionally, cosmetology programs often have higher earning potential than esthetics programs, as cosmetologists are able to offer a wider range of services.

However, one of the disadvantages of a cosmetology program is that it is not as specialized as an esthetics program. If you are primarily interested in skincare and facials, a cosmetology program may not be the best fit for you. Additionally, cosmetology programs can be more expensive than esthetics programs, as they cover a wider range of topics.

Esthetics Program:

On the other hand, an esthetics program is a more specialized program that focuses specifically on skincare and beauty treatments for the face and body. Students will learn how to perform facials, chemical peels, microdermabrasion, and other skincare treatments. This program typically takes 6-12 months to complete and includes classroom instruction and hands-on training.

One of the biggest advantages of an esthetics program is that it is highly specialized. This means you can offer your clients a wide range of skin care treatments, which can be beneficial if you work in a spa or medical office. Additionally, estheticians often have a more flexible schedule than cosmetologists, as they can work in various settings.

A disadvantage of an esthetics program is that it is not as comprehensive as a cosmetology program. If you are interested in offering a wider range of beauty services, such as haircuts and makeup, an esthetics program may not be the best fit for you. Additionally, estheticians often have lower earning potential than cosmetologists, as their services are more specialized.

In conclusion, both cosmetology and esthetics programs offer valuable skills and training for those interested in pursuing a career in the beauty industry. The choice between the two ultimately depends on your interests and career goals. If you are interested in offering a wide range of beauty services, a cosmetology program may be the best fit for you. If you are primarily interested in skincare and facial treatments, an esthetics program may be the best fit for you. Regardless of which program you choose, both can provide a rewarding and fulfilling career in the beauty industry.

At TSPA Buffalo, we offer both cosmetology and esthetics programs to help you achieve your career goals. Our experienced instructors are here to provide you with the knowledge and skills necessary to succeed in the beauty industry. Contact us today for more information about our cosmetology and esthetics programs!

The History of Cosmetology School: A Look Back

At The Salon Professional Academy (TSPA), we understand the importance of education and training in the cosmetology industry. As an industry that has been around for centuries, cosmetology’s rich history has shaped how we view beauty today.

The Early Days

During the 16th century, cosmetology began gaining prominence in France. Women began using complex hairstyles and makeup to showcase their social status, and the demand for beauty services increased. This led to the creation of the first cosmetology schools in France, where salons began teaching their techniques to apprentices.

The Rise of Beauty Culture

The beauty industry began to thrive in the United States during the 1920s and 1930s, with Hollywood films and the rise of beauty culture. As a result, cosmetology schools began to pop up across the country, offering training in hairdressing, makeup, and other beauty services.

The Modern-Day Industry

Today, cosmetology schools are an essential part of the beauty industry. Most schools, including TSPA, are accredited by the National Accrediting Commission of Career Arts and Sciences (NACCAS) and offer programs ranging from a few months to two years. With comprehensive training in a wide variety of beauty services, graduates can enter into a variety of careers, from hair stylist to makeup artist, esthetician to nail technician, and more.

The Benefits of Cosmetology School

Attending TSPA can provide aspiring beauty professionals with not only the knowledge and skills but also the confidence and expertise they need to succeed in the industry. Graduates may open their salons and businesses and ride the ever-changing emerging trends and techniques.

A Look to the Future

As the cosmetology industry continues to evolve, TSPA keeps up with the latest trends and techniques, providing students with the most up-to-date training and education. Additionally, as eco-friendly and sustainable beauty becomes more popular, TSPA also allows students to learn and practice these innovative beauty practices.

The history of cosmetology school is a rich and fascinating one. At TSPA, we strive to continue to shape the industry’s future by staying up-to-date with advances in the industry and producing graduates who hold the highest standard of excellence.

Contact admissions to find out if TSPA is the right fit for you.  Call (812) 437-8772 or email admissions@tspaevansville.com

What to Expect During Your First Month of Cosmetology School

As a new cosmetology student, it’s natural to be excited and nervous. You’re about to embark on a journey that will give you the skills and knowledge to pursue a career you love. At The Salon Professional Academy, we’re dedicated to your success and here to support you throughout your journey. So what can you expect during your first month of cosmetology school?

Orientation

The first day of cosmetology school will typically involve orientation with a warm welcome. You’ll meet your instructors and classmates and learn about the school’s policies, procedures, and expectations. You’ll also receive a tour of the school and see where your classes will take place.  It truly is an exciting time to become a cosmetologist!

Foundations

You’ll focus on the basics during your first month of cosmetology school. This will include learning about the different tools and products used in cosmetology and the proper techniques for using them. You’ll also learn about hygiene and sanitation practices essential for any cosmetologist. Your tools will become the key ingredient to help you master your craft. Your new TSPA student kit includes some of the best tools in the industry.

Hands-On Experience

Cosmetology school involves plenty of hands-on experience, which means you’ll be practicing on mannequins and real guests. During your first month, you’ll spend more time practicing on mannequins until you gain the necessary skills and confidence to share your new skills with guests. There is an extensive menu of services you’ll be performing with ease. We’ll also teach you critical marketing skills to help build your book of business and ensure your success after graduation. Your ability to gain and nurture your guests will be easy and comfortable.

Theory

Cosmetology school involves more than just hands-on practice. You’ll also need to learn about the theory behind various techniques and practices. It may include learning about different hair types and textures, skin types, and conditions, as well as the science behind hair color and chemical treatments. Redken is one of the leading color specialists in the beauty industry, and you’ll be learning about some of the most advanced color systems available. The world of hair color is truly an art and science effort. TSPA is proud to be acknowledged by Redken New York for Excellence in Education.

Time Management

Cosmetology school requires good time management skills. You’ll need to balance your time between classroom lectures, hands-on practice, studying, and homework assignments. This can be challenging, but it’s an essential skill you’ll need to master as a cosmetology student. It’s also a skill used by some of the most successful people. Our goal is to graduate salon-ready professionals with the skills to be successful. You have many career choices with an education from TSPA. To learn more about the career paths available, contact Admissions at (812) 437-8772.

While starting cosmetology school can seem overwhelming, it’s an exciting time filled with opportunities to learn and grow. Take advantage of every opportunity, and you’ll be on your way to becoming a successful cosmetologist. It’s the perfect time to get started if you haven’t already enrolled.

Qualifications to Become a Platform Artist

Are you considering a career as a platform artist in the beauty industry? Platform artists must have extensive knowledge of current trends and excellent communication skills. Here are some of the qualifications required to become a successful platform artist.

Creativity

Platform artists need to be able to think outside the box and create unique looks that showcase their creative techniques and products. They also need to be able to quickly adapt to changing trends in order to keep their looks fresh and relevant. They are open-minded and curious about new styles, methods, and products and are excited to experiment with them.

Teamwork & Problem-solving Skills

Platform artists work in teams to create visuals for fashion shows or photoshoots, so they need great teamwork skills as well as problem-solving abilities. Collaboration is key, which means being able to listen carefully, take direction well, and express ideas firmly yet respectfully.

Teamwork & Problem-solving Skills

Platform artists must often provide tips and tricks to stylists who observe their demonstrations. Meaningful dialogue is essential in order for viewers to understand new techniques and feel inspired by them. Platform artists should be confident public speakers who can explain complex concepts clearly without becoming flustered or unclear while speaking. And enjoy being a mentor to the team.

If you’re looking to break into the beauty industry and make a career out of it as a platform artist, attending The Salon Professional Academy in Evansville can be the right step for you. The best way to find out more information is by contacting the Admissions Department directly at (812-437-8772) or emailing admissions@tspaevansville.com!

With these qualifications in mind, you’ll have all the necessary tools needed to pursue a career as a platform artist! With dedication, hard work, and passion for creativity, aspiring platform artists can take on this exciting role with confidence!

Find Your Future in Cosmetology

Have you ever wanted to enter the beauty industry? Are you intrigued by the idea of working as a licensed cosmetologist? If so, then you’ve come to the right place. In this blog post, we’ll explore some of the many career options available to licensed cosmetologists. We’ll also discuss why now is an ideal time to get into this field and what steps you should take to start your cosmetology career. At The Salon Professional Academy, we’re honored to be endorsed by Redken for excellence in education and are here to help you succeed. 

What Is a Licensed Cosmetologist?

A licensed cosmetologist has formal training in hair care, makeup application, skincare, nail care, and other beauty services. In addition, they must pass a state-approved licensing exam before becoming certified and practicing professionally. 

Career Opportunities for Licensed Cosmetologists

Licensed cosmetologists have numerous career opportunities available to them. Depending on their skills and interests, they may work in salons or spas, teach at beauty schools, or even open their own business. 

Here are just a few of the many possibilities that await licensed cosmetologists:

  • Hair Stylist/Colorist: A hair stylist/colorist provides haircuts, colors, and styles for clients in salons or spas. They may offer additional services such as perms and keratin treatments as well.
  • Makeup Artist: Makeup artists use their knowledge of makeup techniques and products to create looks for special events such as weddings or photoshoots. Some may even specialize in creating looks for television shows or films.
  • Platform Artist:  Platform artists travel to different locations nationwide to showcase their expertise. At TSPA, you have the opportunity to meet with these amazing Redken Platform Artists and learn from the best in their craft.
  • Film or theater stylist:  This creative role allows cosmetologists to style a television or movie character’s hair, makeup, and nails in accordance with the director’s vision. Those who are successful in this field need to know the basics of cosmetology and have exceptional coordination between themselves, the actor/actress, and the director. 
  • Salon Owner/Manager: Salon owners/managers are responsible for running a salon successfully by providing excellent customer service while ensuring all staff members meet their goals. They may also be responsible for hiring new employees and providing them with training on proper procedures and safety protocols within the salon environment.   
  • Educator: Educators are responsible for teaching students at beauty schools about various aspects of cosmetology, such as hair care, skincare, makeup application, etc., as well as preparing students for state boards license exams.  See firsthand how our educators empower our students to reach their goals.

Why Now Is an Ideal Time To Become a Licensed Cosmetologist? 

Now is an ideal time to become a licensed cosmetologist because of the growth that this industry has seen over recent years due to an increase in demand from both men and women alike wanting professional services done at salons/spas.

With more people interested in enhancing their appearance through these services, more job opportunities will be available, which means greater potential earnings! So check out our Cosmetology program and get started on your future! 

Becoming a licensed cosmetologist is not only rewarding but can also be incredibly lucrative too! There are so many different career paths that you can take with this profession – from working in salons/spas to owning your own business – so it’s important that you do your research and start exploring the many possibilities to determine which best suit your skillset and interests! 

Now is definitely an ideal time to get into this field, so don’t miss out on this amazing career in high demand with nearly unlimited opportunities just waiting for you to take the first step! So schedule a Tour and start exploring your future today!

Makeup Artist Careers: The Industry Shift

Did you know that the mean annual wage for makeup artists in 2021 was more than $120,000? With a number like that, this is a career that you should consider if you work in the beauty industry. These professionals are employed in the entertainment industry, typically working in the film or theater industry, although other makeup artistry career options are available. Like all high-paying careers, there are requirements. 

Makeup Artistry Career Options

One of the careers makeup artists are employed in is entertainment, with the most obvious being the film industry in Hollywood. As this is the most prestigious market, it is also the hardest to break into. The next major employers are live theater companies, such as the ones found in New York, Chicago, and Los Angeles

New Opportunities for Career-Minded Makeup Artists

While not as well-paying as Hollywood or major theaters, makeup artists can find work with local television and production companies. These jobs are an opportunity to build your resume and gain access to higher-paying work.

Makeup Artist Education

To provide any type of makeup application, many states require that you have an active esthetician license. The curriculum of these programs varies by the requirements of the state that they are located. However, common topics of study include:

  • Ethics
  • Sanitation
  • Skincare
  • Hair care
  • Makeup application
  • Nail care

Some cosmetology programs offer areas of concentration and makeup, or a related field could be offered. If your program offers electives, you should use these to get additional makeup courses.

Makeup Artist Requirements

Finishing cosmetology school may not be the only requirement for being a makeup artist. The next hurdle to pass is meeting the training hour requirements. These vary significantly by state, as some require just a few hundred while others require 1,000.

Some states waive the training hours requirement if you participate in an apprenticeship program. Through these programs, you train and gain experience under a practicing professional.

In most states, passing the National-Interstate Council of State Boards of Cosmetology exam is necessary. This exam comes in two parts, a written section where you answer questions and a practical exam that is hands-on.

Other Skills

Besides having the education and licensure requirements, there are other skills that are helpful to becoming a successful makeup artist. Having good interpersonal skills and making the right contacts is just as essential as being highly skilled. If you can’t afford a marketing company, you’ll need to know how to market yourself to get noticed, especially through social media.

Are You Ready for a Career as a Makeup Artist?

Now that you know about what makeup artistry career options are offered, what are you waiting for? In addition to the traditional employment routes, there are new opportunities for career-minded makeup artists. There are requirements you must meet, along with other skills that are essential for getting noticed.

If you would like to learn more about this career and the training required, contact us for more information.

 

TikTok: Is It Right For Every Beauty Boss?

TikTok is a well-known social media app known for its beauty influencers. Learn more about it with

Beauty influencers on TikTok have an average following of over 700,000. Stylists and makeup artists have flocked to the platform to foster local communities and promote their businesses. Because of TikTok’s algorithm, beauty creators might find themselves catapulted to fame overnight.

I am not here to peddle a get-rich-quick scheme or try to sell you a false promise of becoming famous. But for aspiring hairstylists and beauty industry professionals, social media platforms, especially TikTok, offer easy and inexpensive access to marketing tools to jumpstart your career.

It also offers a creative outlet and a chance to show off what you do best. Learn more TikTok marketing tips for beauty school students.

Beauty Influencers: Earning Followers on Makeup TikTok

Most online beauty gurus have well-established platforms on Instagram and YouTube. Only a small number have migrated over to the TikTok arena and have already found more success. Engagement on TikTok has at least doubled for beauty creators, compared to their IG and YouTube counterparts.

Beauty TikTok gets as much as 7.52% engagement from its followers. Beauty experts have found audiences using the following content formats:

  • Traditional makeup/hair tutorial videos
  • GRWM (Get Ready With Me)
  • Featured products (sometimes sponsored)
  • Day-in-the-life at the studio
  • Long-form livestreams

YouTube still has value as a platform, because it allows for longer videos. This lets creators go into more detail about products and beauty tips. The idea is to give an audience a taste with free educational resources and fun content.

You want to encourage them to come to you for more services. This could translate to visiting you locally at the studio, hiring out for events, or even offering consultations.

Improving Your Chance to Be Discovered

Today, search engines and social media platforms are watching ALL of your search behavior signals and interactions while you are there – this is called search behavior targeting. As an example, you visit a shopping site, leave and then hop over to Facebook and all of a sudden you see an ad from that website you were previously on. How? It’s all about Algorithms! Algorithms on TikTok run on a highly personalized algorithm that hasn’t been seen elsewhere. You spend enough time on the app, and your FYP (short for “for you page”) starts to feel like a mirror. The algorithm learns from user-generated data, and the more data is received from you, the more targeted content comes your way.

You can easily trigger TikTok’s algorithm with your content using such tricks as:

  • Trending audio clips link your videos to a larger audience
  • Video descriptions using targeted on-trend search terms or coined-phrases
  • Audio text as another great tool

The above tips have made TikTok makeup and beauty content soar. Audiences seem especially drawn to watching influencers putting on their makeup, even while they discuss random topics. Creators from every corner of TikTok experience an uptick in engagement when showing makeup-related content, educating followers about product use or why treatments are important and more pro tips.

While you don’t need to be a trained professional to be a “beauty influencer,” for beauty school students, this is your moment to shine. If you put in the work and effort to create high-quality content, this could change your entire career.

Building Your Local TikTok Community 

Local relevance refers to how content creators improve visibility locally through geographic markers and targeted keywords (words people typically use to describe what you are demonstrating or talking about. The common lingo also known as SEO). First, you should perform an SEO audit to discover the most popular search terms in your area. You should perform search audits on both Google and TikTok’s search bars.

Including geographical and contact information in your content will make it easy to organically connect with locals. TikTok connects creators to people of similar demographics.

This is why it’s important to be intentional about who your content speaks to and who you interact with, especially if you want to grow a diverse community.

Get an Early Start on Your Successful Career on TikTok

Don’t hesitate to get your platform set up. If you already use TikTok for fun, that’s even better! You have a leg up and know where to start. You can also get loads of other marketing tips for beauty school students by following the most popular beauty influencers on all social media platforms.

Visit us online today. We offer scholarships for qualified students who want to join one of our training programs!