Cosmetology Career: Launch Guide

How to Launch a Career in Cosmetology

Have you always dreamed of a career in cosmetology? Maybe you’ve always wanted to work in the beauty & wellness industry but don’t know where to get started.

If this sounds like you have no fear! This is your go-to guide for a career in cosmetology.

In the following brochure, we’ll outline everything you need to know about your upcoming cosmetology education. If you’ve ever wondered, “what do I learn in cosmetology school?”, this is the article for you.

Let’s get into our quick rundown of what it takes for you to become a cosmetologist.

A Career in Cosmetology Curriculum

TSPA Evansville focuses on making sure all of our students are ready for the real world. The beauty and cosmetology business is fast-paced. We make sure our students have all the know-how they need to reach the top of their industry and stay there.

Here are just a few of the amazing topics you’ll learn about during your time at TSPA Evansville.

Graduate Salon Ready

Part of being successful in a career in cosmetology is networking. How can people use your services if they don’t know you? We teach our students all about marketing themselves and marketing their services.

Students will learn how they can take advantage of all TSPA Evansville has to offer. You can get involved with campus events to help get your name out there and find the private salon of your dreams.

Students will also learn about booking and prescribing products as they go through all 4 levels of our top-notch curriculum. Our goal here is for our students to leave TSPA Evansville ready to run a business. And, there is much more to that than just providing beauty services.

We’ve worked with Redken to make sure you get everything you need to graduate salon ready!

Grow and Handle Your Book of Business

Getting clients is only one-half of the story. Keeping them is another. We teach our students cutting-edge marketing strategies to help grow their salons. We also teach them everything they need to know to keep customers coming back for more.

It takes more than a great haircut or beauty treatment to keep recurring clients happy. Learn all that and more as we teach you “your book of business 101“.

Beauty for the Modern Age

The beauty landscape is constantly changing. And, unlike most industries, it’s changing on multiple fronts. New hairstyles and treatments are constantly coming out.

Our instructors are trained in the latest styles and trends to help you make your mark in the industry right after graduation.

Technology is also changing the way the beauty industry works. Some of the biggest names in the industry like Huda and Sephora have started from humble beginnings in the “beauty blogosphere”. You’ll have the opportunity to learn alternate avenues in the beauty industry you may not have thought of.

Our goal is to help you conceptualize your role within our amazing industry. We’re going to get you ready for the beauty revolution!

Paying Your Tuition

If you’re interested in attending our cosmetology school but think it’s out of reach, think again. TSPA Evansville provides personalized assistance in exploring all available options to help with the cost of your career education.  Once you leverage all scholarship or grant programs available for those who qualify, you’ll be surprised how close you actually are to your dream.

Your Future Is Waiting

So, what are you waiting for? Your career in cosmetology is only a click away! We’re excited for you to get started and can’t wait for you to start this life-changing journey.

If you have any more questions, you can always contact us at TSPA Evansville. Our friendly staff is more than happy to give you any information you need.

Becoming Your Best You: Your Guide

BEAUTY: The Best Industry For Artists to Be In.

If you’ve made the brilliant decision to immerse yourself in the world of beauty, then you’ve elected to become an artist whose work is always on display.

What a thrilling thought! 

Those that understand this concept also appreciate the value of being the very best version of themselves in a fast-paced and fluid industry. What do you need to know to ensure that you not only follow your dreams but enjoy the journey?

The best career in the beauty industry starts with you. Here’s an overview of what you need to know, be, and do in order to enjoy lasting success. 

Your Quiver of Soft Skills

Expanding on the critical topic of getting to know your client includes unpacking a fascinating list of soft skills that you can develop to grow within your chosen field. Soft skills are patterns of behavior that dictate how you deal with people and pressure. Many of these highlighted below can propel your beauty career to new heights if you diligently pursue them.

Superior Communication

Active listening means being engaged and present with your client. It involves hearing what they are saying, but also what they’re not saying. Pay attention to body language, voice tone, eye contact, and word choice. These cues come together to give you a thorough understanding of who they are and what they want. 

In the same way, communication from your side during an appointment, such as telling your client what you’re doing and why, tends to build trust and rapport. It also positions you as an authority in your field and a consummate professional.

This makes a beauty consultation meaningful and helps you to deliver exactly what your client wants.

Constant Learning

The beauty industry moves quickly and trends shift swiftly. With new products and techniques becoming available almost daily, it pays to embrace a mission of lifetime learning. Advanced training to upskill, thoroughly understand and prescribe products, and expand your beauty portfolio makes you valuable to your clients and your team.

Being the best you is to focus on continual growth and learning. Take time to join and participate in courses that challenge you, meet like-minded people, and share your knowledge and insights. 

Personal Management

Here are soft skills that are not industry-specific but that make you an invaluable team member and the best in your field:

  • Excellent time management 
  • Honesty and transparency
  • Adaptability
  • Organization
  • Collaboration
  • Problem-solving

Marketing Your Business

You may offer the finest beauty services in your area, but if nobody knows about you, then you’re winking in the dark, so to speak.

Successful marketing entails knowing your audience and creating regular, engaging content to pique their interest. Today’s host of social platforms offer an excellent way to build your brand and display your personality in a fun, appealing, and professional way. 

The Best Career Starts Here

Beauty is simply the best career for artists who are keenly focused on changing their clients’ lives for the better, and who want to make a tangible difference to people.

Whether you’re new to the beauty industry or you’re considering upskilling yourself, you’ll agree that it all starts with a proper training foundation with a reputable academy. TSPA programs prepare students for much more than passing state boards. In addition to the salon training that we offer, we also provide the business and marketing skills that top salons and spas are looking for. 

Take a tour of TSPA to see how different it is from other beauty schools.

Book of Business 101

Get More Clients

As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.

Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provided the most personal artistic growth for you while serving clients you love.

Your business thrives when your clients return.

That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.

Building Your Beauty Brand

The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa. 

You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.

So, what distinguishes a beauty business from a beauty brand?

A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.

To help you define your mission statement and values, try to answer the following questions:

  • What’s the story behind your business? Why did it start?
  • Why did you get into the beauty industry?
  • What are things that you hope to achieve through your service or your brand?
  • What kind of clients do you want to work with?
  • How do you want every person that sits in your chair or lays on your spa table to feel?
  • What are things that don’t resonate with you, your service, and your brand?

The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.

Work With Exclusive Clientele

One of the great things about being a beauty service provider is that you can build a loyal clientele.

As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.

That’s the impact of branding. You are one of a kind.

To help your brand grow, keep a book of business containing your most important clients.

These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.

Keep them close. They remind you of your why and keep you on the right path.

Tips On How To Be Successful In The Beauty Industry

Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.

You want to relate to your clients and you want to engage with them. But, there are certain topics that don’t fare well on the chair or table.

Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.

Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.

You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.

Chase Your Prosperous Beauty Career

Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?

Come join us at The Salon Professional Academy to learn the skills needed on how to be successful in the beauty industry.

We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!

What are you waiting for?

Your dream career is waiting for you.