Book of Business 101

Get More Clients

As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.

Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provided the most personal artistic growth for you while serving clients you love.

Your business thrives when your clients return.

That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.

Building Your Beauty Brand

The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa. 

You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.

So, what distinguishes a beauty business from a beauty brand?

A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.

To help you define your mission statement and values, try to answer the following questions:

  • What’s the story behind your business? Why did it start?
  • Why did you get into the beauty industry?
  • What are things that you hope to achieve through your service or your brand?
  • What kind of clients do you want to work with?
  • How do you want every person that sits in your chair or lays on your spa table to feel?
  • What are things that don’t resonate with you, your service, and your brand?

The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.

Work With Exclusive Clientele

One of the great things about being a beauty service provider is that you can build a loyal clientele.

As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.

That’s the impact of branding. You are one of a kind.

To help your brand grow, keep a book of business containing your most important clients.

These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.

Keep them close. They remind you of your why and keep you on the right path.

Tips On How To Be Successful In The Beauty Industry

Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.

You want to relate to your clients and you want to engage with them. But, there are certain topics that don’t fare well on the chair or table.

Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.

Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.

You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.

Chase Your Prosperous Beauty Career

Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?

Come join us at The Salon Professional Academy to learn the skills needed on how to be successful in the beauty industry.

We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!

What are you waiting for?

Your dream career is waiting for you.

Graduate Cosmetology Salon Ready: Your Guide To Success

Pursuing your dreams takes guts, gumption, and grace. While you need to give yourself a lot of grace as you make mistakes (we all do), the guts and gumption are harder to come by. Are you feeling nervous about attending cosmetology school?

Banish the nerves with the tips below. They can help you succeed and graduate from your training program salon ready. From participating in every event to leveling up, we have the keys to thriving in your program right here.

1. Participate

The way to make the most of your education is by attending campus events. This way you gain exposure to more opportunities and learn more about where you are headed.

Your destination in this industry is largely determined by how much you put into it. When you stay committed to learning and build your knowledge base by participating as much as possible, you’ll grow so much faster as a cosmetologist.

2. Introduce Yourself

Do you have your eye on a salon or spa that you have always wanted to work for? Have you wanted to own one just like it?

A great way to give yourself a boost as you earn your beauty school degree is to introduce yourself at those places. Ask them how someone like you becomes part of their business. You may be surprised at their openness and excitement about your goals and your drive to succeed.

We make privately owned salons and spa our target for your placement after graduation. These are the places with great earning potential, and we want you to succeed! Everything we teach is with this goal in mind.

3. Cosmetology School: Level Up

Cosmetology students have levels 1 – 4. Our curriculum has been co-developed with Redken, and we’re constantly updating it with ongoing collaboration. Push yourself to jump levels during school to give yourself the best opportunity to up your future right after graduation!

We celebrate achievements at TSPA! When you reach a milestone or have a big win, we are excited to share your joy. When you level up in our curriculum, that’s a huge deal and we’re thrilled for all our students who meet this goal.

4. Booking and Prescribing Products

Practice makes perfect. Booking is something you might feel intimidated by right now, but school is where you shake your fears off. Ask guests, family, friends and even strangers for bookings!

Let’s be clear: you’re not selling products. You’re prescribing products, which means you’re providing a solution to someone’s very real need.

Get out there on that student salon floor and learn how to bend and warp all of your fears. You’ll find your voice to success when it comes to prescribing.

A Map for Success

If you want to succeed in cosmetology school, follow the advice above. You can graduate salon ready if you put in the effort required to soar.

Participating, introducing yourself, leveling up, and booking are sure to help you through the program and get you ready to find a home at a top salon.

Schedule a visit with The Salon Professional Academy in Evansville to find out if it’s the right training program to help you achieve your dreams.

Evansville: Are you nervous about attending cosmetology school? Read on to learn how you can make the most of your beauty school experience

Covid-19 Info

https://coronavirus.gov/

Dear Students, Parents, Guests, Staff and Visitors,

Under the directive of Indiana Governor Holcomb, we are temporarily closed the the public for guest services and Academy tours until further notice.  We are however, conducting online distance learning with our students starting March 30, 2020.  We are also conducting virtual tours and virtual enrollments.  Please visit our facebook page, tspaevansville, or ig, @tspaevansville, for latest information and updates.

 

HOMELESS CONNECT

Homeless connect 2016

We will once again participate in the Homeless Connect on March 17, 2016.  This will be our 7th year providing personal services such as haircuts, manicures and facial waxing for those in need.  Our students and staff enjoy serving our community and look forward to this event every year. In the past, we have served up to 300 individuals at this event in one day. This years event will be held at the Old National Events Plaza in Evansville, IN.

Trim Hunger Cut-A-Thon Sept 27th

TSPA Trim Hunger Sept 27On September 27th, Trim Hunger hopes to break the Guinness Book of World Records’ existing record for the most people cutting hair at the same time when over 20 Trim Hunger Cut-A-Thons will be held simultaneously at The Salon Professional Academies (TSPAs) across the nation. Additionally, a wide variety of events and fund-raisers will take place at individual participating TSPA franchise locations. To learn more about Trim Hunger, visit www.TrimHunger.com

In recognition of Hunger Awareness Month, Redken 5th Avenue NYC in collaboration with The Salon Professional Academy, will host the Trim Hunger™ Cut-A-Thon at the Redken Exchange in NYC on Thursday, September 10th from 10am– 3:30 pm to benefit City Harvest, a food rescue organization dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.

Top Redken stylists will be giving haircuts, blowouts and braids for a minimum donation of $25. Much like the way color specific ribbons are worn in support of causes, painting your thumbnail has taken on the same social identity. Essie, also a sponsor of the event, will be offering “orange thumbie” manicures in their Trim Hunger “Roarrrrange” shade as a symbol of support in the fight against hunger.

Trim Hunger is the most recent non-profit endeavor of Redken stylist Josif Wittnik, owner of Salon CTI and Day Spa and The Salon Professional Academy in Appleton, WI. Following a local project to help feed families in need in his community, Josif developed Trim Hunger to raise awareness for the cause and feed the hungry on a national level.

“It costs City Harvest just 25 cents to rescue and deliver one pound of food in New York City, and with more than 2.6 million New Yorkers struggling to afford food for themselves and their families, a little bit goes a long way,” says Leslie Marino, General Manager, Redken US. “Redken’s Trim Hunger Cut-A-Thon will bring together both stylists and members of the community to help make an immediate impact on the fight against hunger in New York City.”