The Beauty Industry Is a Gender Neutral Career Oasis

What is Gender Neutrality?

Gender neutrality is an approach to gender that views gender as an irrelevant social construct. Gender neutrality aims to promote inclusivity by avoiding categorizing based on gender. This approach focuses on eliminating gender norms and making everyone feel welcome. Gender neutrality is becoming more and more popular in the beauty industry, with salon professionals working to show that beauty is for everyone.

TSPA Believes…Beauty is For Everyone

The beauty industry has always been an expressive space. However, in recent years, the beauty industry has become more gender-neutral, looking for ways to become more inclusive and welcoming and ensure that people of all gender identities are able to express their unique style.

Keep reading to learn more about gender neutrality, how it shows up in the beauty industry, and why it is an inclusive workplace.

Gender Neutrality in the Beauty Industry

More people are starting to recognize that everyone can enjoy beauty treatments. Traditionally, treatments like waxing, facials, and skin treatments have been labeled as feminine. When men have taken advantage of beauty treatments, their masculinity has been questioned, deterring many men from fully enjoying this aspect of self-care. Ultimately, these gendered labels should have no place in a beauty salon.

Gender is irrelevant when it comes to beauty treatments, which is why many salons are embracing a gender-neutral approach to beauty. This makes the beauty industry a great place for careers for people who want to specialize in serving the gender-neutral community and for those who identify as gender-neutral and are looking for a gender-neutral safe career path.

Taking care of your skin, body, and mental health is not a feminine act. Many beauty treatments are a fundamental part of self-care and benefit people of all genders. Salons should be safe spaces for everyone; a gender-neutral approach will help make that a reality.

How to Implement Gender Neutrality in Beauty

Salons are already taking steps to implement gender neutrality in the beauty industry. One example of this is in altering the names of treatments. Sometimes, treatments like haircuts are categorized based on whether a man or woman is receiving it. This is problematic because it excludes people who don’t identify as men or women. Further, categorization based on gender relies on stereotypes, assuming that gender will reveal information about the client to help determine an accurate price for the service. Ultimately, services should be categorized and priced based on the work involved without making assumptions based on gender.

It’s also important to see diverse spokespeople and clients in the beauty industry. From salon displays to beauty influencers, representation matters, and people should be able to visibly see that beauty is for everyone.

Beauty is a Gender-Neutral Industry

Many salons are making strides to become fully gender-neutral. There is a more widespread understanding that gender isn’t a factor when it comes to beauty treatments and that services shouldn’t be categorized based on gender.

The beauty industry is an inclusive place to work. The Salon Professional Academy, Evansville provides resources and training to help you start your beauty career. If you’re interested in working in beauty, contact us today!

Healthy Hair: The Unique Methodology of Prescribing Products

The best hairstylist does more than just style hair. They are the hair experts that their clients need, with the knowledge that can help a client obtain and maintain healthy hair. You’re the hair hero.

As a stylist, you understand the role of quality hair products, but your clients most likely won’t. Many salon clients see hair products as expensive add-ons to their hair styling appointments. So how can you convince a client that the products you use and sell will help them have a healthy head of hair? 

By the time you finish reading this article, you will understand how to educate clients on the role of hair products in their hair health. 

Why Recommend Hair Products?

If you do not recommend products at your salon, your customers will ultimately buy them somewhere else. Clients who take the time to visit a quality salon will already have their go-to hair products. Unfortunately, most of those are sub-par compared to what you can offer them. 

The unhealthy hair you encounter wouldn’t happen if the clients were using quality products. When you become a cosmetologist, you have the responsibility of prescribing products for hair that will help your clients have healthy hair. Don’t dismiss this responsibility. 

Educate your clients on general hair health first, and then move into a product recommendation. When you do this, your clients will become walking advertisements for your salon and the products you recommend. Ultimately, you’ll see happy clients returning for business, and your business will grow. 

Have a Conversation

Product recommendation begins with a conversation about the client’s hair. Begin by talking to the client about scalp and hair health. Stress to them that you have one goal: to help them achieve a healthy head of hair. 

Focus on educating the client about healthy hair. Pour your knowledge of healthy hair into the client rather than simply recommending a product at first. Explain the condition of their hair and scalp at the time, and then offer them tips and techniques that will nourish and protect their hair and scalp.  

Prescribe a Daily Regimen

Once you’ve explained the current state of your client’s hair and scalp, move into recommending a daily regimen. Ask your client if they already have a daily routine. Listen to them carefully and encourage them as they explain what they currently do. 

Next, give clients a daily care prescription that includes the best products for their current hair condition. Explain how to use the products as well. 

Include the quantity of shampoo, the methods for sudsing up, and the products that will work for their hair condition. Recommend a method that works best for your client’s lifestyle. 

Teach your clients about protecting their hair from UV rays as well as humid climates. Finally, touch on how they can protect their hair as they sleep such as braiding longer hair or sleeping on satin pillowcases

Explain the Long Term Plan

Finally, prescribe a weekly treatment that includes deep conditioning their scalp and hair. Encourage your client to schedule their next trim and style so you can check on their hair health. 

Recommend Products to Produce Healthy Hair

As a stylist, you are now a hair expert in the eyes of your client. Don’t hesitate to recommend how a client can obtain healthy hair. Learn about the products that best help different types of hair, and then move forward with confidence to educate your clients. 

Are you looking for a quality cosmetology program? If so, contact us. We can help you achieve your dream of styling hair and creating beautiful, confident people.