Becoming Your Best You: Your Guide

BEAUTY: The Best Industry For Artists to Be In.

If you’ve made the brilliant decision to immerse yourself in the world of beauty, then you’ve elected to become an artist whose work is always on display.

What a thrilling thought! 

Those that understand this concept also appreciate the value of being the very best version of themselves in a fast-paced and fluid industry. What do you need to know to ensure that you not only follow your dreams but enjoy the journey?

The best career in the beauty industry starts with you. Here’s an overview of what you need to know, be, and do in order to enjoy lasting success. 

Your Quiver of Soft Skills

Expanding on the critical topic of getting to know your client includes unpacking a fascinating list of soft skills that you can develop to grow within your chosen field. Soft skills are patterns of behavior that dictate how you deal with people and pressure. Many of these highlighted below can propel your beauty career to new heights if you diligently pursue them.

Superior Communication

Active listening means being engaged and present with your client. It involves hearing what they are saying, but also what they’re not saying. Pay attention to body language, voice tone, eye contact, and word choice. These cues come together to give you a thorough understanding of who they are and what they want. 

In the same way, communication from your side during an appointment, such as telling your client what you’re doing and why, tends to build trust and rapport. It also positions you as an authority in your field and a consummate professional.

This makes a beauty consultation meaningful and helps you to deliver exactly what your client wants.

Constant Learning

The beauty industry moves quickly and trends shift swiftly. With new products and techniques becoming available almost daily, it pays to embrace a mission of lifetime learning. Advanced training to upskill, thoroughly understand and prescribe products, and expand your beauty portfolio makes you valuable to your clients and your team.

Being the best you is to focus on continual growth and learning. Take time to join and participate in courses that challenge you, meet like-minded people, and share your knowledge and insights. 

Personal Management

Here are soft skills that are not industry-specific but that make you an invaluable team member and the best in your field:

  • Excellent time management 
  • Honesty and transparency
  • Adaptability
  • Organization
  • Collaboration
  • Problem-solving

Marketing Your Business

You may offer the finest beauty services in your area, but if nobody knows about you, then you’re winking in the dark, so to speak.

Successful marketing entails knowing your audience and creating regular, engaging content to pique their interest. Today’s host of social platforms offer an excellent way to build your brand and display your personality in a fun, appealing, and professional way. 

The Best Career Starts Here

Beauty is simply the best career for artists who are keenly focused on changing their clients’ lives for the better, and who want to make a tangible difference to people.

Whether you’re new to the beauty industry or you’re considering upskilling yourself, you’ll agree that it all starts with a proper training foundation with a reputable academy. TSPA programs prepare students for much more than passing state boards. In addition to the salon training that we offer, we also provide the business and marketing skills that top salons and spas are looking for. 

Take a tour of TSPA to see how different it is from other beauty schools.

How to Interview a Beauty School: 7 Questions You Should Ask

Your Future is Worth A Great Tour!

Interviews are a two-way street! It’s an important fact to remember when you’re looking at potential beauty schools and thinking about taking campus tours.

Pursuing your dream of applying to beauty school is an amazing journey. It’s an exciting time, and you should enjoy the ride. 

However, you mustn’t get caught up in the wave. We know a lot is riding on your beauty school interviews and beauty school tours, but don’t lose sight of the fact that these schools have to be a fit for you, too. It’s not just about whether or not you’re a fit for them.

In this article, we’re going to cover seven questions you should be asking when interviewing a beauty school.

Asking these questions will help you to determine if the school is the right fit for you, and it may even help you increase the acceptance rate of your applications.

Read on to learn an arsenal of tips for applying to beauty school.

1. Can You Tell Me More?

This is the first, and most obvious question. It’s easy to get silent and nervous when you’re sitting in an important beauty school interview.

Don’t just go through the motions, answer their questions, and then leave. Your interview should be a dialogue, not an interrogation.

Asking this question is one of the easiest ways to get your interviewer talking. Ask them to tell you more about the school. Ask how many teachers they have on staff. Ask the size of the total student body. 

What is the average class size? It’s also important to know the ratio of students to teachers, but asking the class size will get you this information.

Also, you’ll want to research if there have been any complaints filed against the school with the State Cosmetology Board or local trade organizations.

You’ll also want to ask about the school’s safety. If you’re attending classes at night, this is especially important. Student parking, housing (if you’re attending school out-of-state), and other logistical questions are important to ask as well.

2. Are You Accredited?

Making sure a school is accredited, and researching when they last updated their accreditation requirements is important for a few reasons.

First, you don’t want to be attending some second-rate beauty school that ends up being a scam. You’ll end up wasting a lot of money, and be no further along toward your dream career.

Secondly, you want to make sure their accreditation is up-to-date. Most people think schools become accredited once and that’s it.

This isn’t the case at all. A school with a good reputation should be taking the steps to keep its accreditation current. A school should be re-evaluated every six years to keep its standards current. So, ask when the school was last evaluated.

3. What Is Your Placement Rate?

This is probably the most important statistic a school can give you. 

Why does anyone go to college or get a certification? To get the job they want, right?

Well, that’s exactly what the placement rate will tell you. It’s the representation of how many students are getting placed into jobs in their chosen field upon graduation.

We can’t stress this stat enough. It may be the biggest contributing factor in ensuring you a successful future, and yet, so many aspiring beauty school students aren’t asking about it.

Placement rate. Don’t forget about it!

4. Hands-on Experience?

One of the things you don’t learn in high school, that you’ll find out in the real world, is you want to learn from people that have already done what you’d like to do. This is no different in the beauty school world.

If you want to go into a certain niche of cosmetology or esthetics or specialize in a certain treatment, why would you learn from someone who has no idea how to do it?

You wouldn’t. So make sure the school you go to has teachers with hands-on experience in the area you want to specialize in.

There’s no teacher like real-world experience.

5. What Does Your School Cost?

The cost of attending a cosmetology program depends on which school you attend. However, the average cost is anywhere from $8,000 to $18,000. That cost is to complete a full program that can be 10-18 months long.

Don’t be afraid to ask your interviewer to explain the cost of attendance to you. Especially if it is higher or lower than most of the other schools you’re researching.

Also, it’s important to note that cheaper isn’t always better. “You get what you pay for” is a life rule that’s true more often than not. Sure, you may pay more up-front, but your results will be better in the long run.

There are also scholarships and financial aid available for cosmetology programs throughout the country. The amount of aid varies, and the program you attend has to be accredited, but there is help available.

This means your dream cosmetology program may be more accessible than you think.

6. Will I Get to Work With Real Clients?

Just like there’s no substitute for hands-on experience when it comes to your teachers, there’s also no substitute for it when it comes to sharpening your own skills.

Many beauty programs will offer mannequins to practice on when you’re first starting. While they are a great practice ground for learning the basics, eventually you are going to want to hone your skills on real, live, in-the-flesh clients.

7. Can You Tell Me About the Curriculum?

You’re going to be spending the majority of your time, over the next ten to eighteen months, learning the curriculum this school has for you. You have every right to ask the person interviewing you to explain what you are going to be learning, and how it’s going to be taught.

Most cosmetology programs with good reputations do a great job of this. In fact, they will have something available for you to read outlining their curriculum and your path through the program from Day 1 up until graduation.

Even if they do provide you with something like that, it’s still in your best interest to ask deeper questions about what’s going to be covered and how it’s going to be taught.

How Far Do You Go?

One of the first things you’ll want to ask is “how does your curriculum go beyond the State requirements?” Yes, there are minimum requirements needed to practice in every State. But you want a program that is going to prepare you beyond that.

The program you choose should be keeping up with the latest trends and developments in the beauty industry. Our staff at TSPA does a great job of that.

You will not only learn what’s necessary to pass your State exam, but you will learn the newest techniques and trends to put you lightyears ahead of other graduates in your field.

What Is the Structure?

The other important question you’ll want to ask is “how is the curriculum structured?” Cosmetology programs are typically structured one of two ways. The curriculum is either modular or foundational.

With a modular curriculum, there is no exact “starting point” or “beginning”. Whenever you enroll, you start to learn with whatever is being taught that week.

In this type of structure, students are also constantly moving in and out of the classroom. New students are enrolling and older students are moving out of the classroom environment.

The foundational method allows all students to start with the same information and build from there. Instructors teach basic skills until students master them and establish a solid foundation.

At that point, students start to build more complex skills on top of the base of fundamentals that is already there. With a foundational curriculum, students learn the necessary steps of a procedure from start to finish and they also develop a sense of community.

They go from class to class, skill to skill, with the same group of students. This helps students build lasting friendships, and connections within the industry when they graduate.

Bonus Question for Your Campus Tours

We feel like we gave you seven solid questions to get to the bottom of how each beauty school measures up. But, we’re feeling generous so we have a bonus question for you.

What’s the Word on the Street?

Accreditation, outlining the curriculum, and telling you the scope of hands-on experience you can expect are all well and good, but what are people saying?

You want to see what other salons and spas are saying about the performance of school alumni. Can graduates from this school hang in the real world?

Do they have all the necessary skills? Do they know all the necessary treatment procedures? Are there things this school’s graduates are lacking?

You may not be able to get a straight answer to this question directly from your interviewer. That’s fine. Call around to local spas and salons on your own and see what’s what. 

Word of mouth will quickly tell you the full story.

Out-riddle the Riddler

Now you have some real firepower to use during your beauty school interviews or campus tours. Remember, they need to work for you as much as you need to work for them. Don’t get intimidated, and don’t be afraid to ask them to show their worth.

We know what we’ve got at TSPA, and we’re happy to answer any questions you may have. We welcome you to put us to the test!

If you have any more questions about our programs or want help getting started with the enrollment process, give us a call or visit us online today.

Book of Business 101

Get More Clients

As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.

Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provided the most personal artistic growth for you while serving clients you love.

Your business thrives when your clients return.

That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.

Building Your Beauty Brand

The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa. 

You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.

So, what distinguishes a beauty business from a beauty brand?

A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.

To help you define your mission statement and values, try to answer the following questions:

  • What’s the story behind your business? Why did it start?
  • Why did you get into the beauty industry?
  • What are things that you hope to achieve through your service or your brand?
  • What kind of clients do you want to work with?
  • How do you want every person that sits in your chair or lays on your spa table to feel?
  • What are things that don’t resonate with you, your service, and your brand?

The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.

Work With Exclusive Clientele

One of the great things about being a beauty service provider is that you can build a loyal clientele.

As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.

That’s the impact of branding. You are one of a kind.

To help your brand grow, keep a book of business containing your most important clients.

These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.

Keep them close. They remind you of your why and keep you on the right path.

Tips On How To Be Successful In The Beauty Industry

Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.

You want to relate to your clients and you want to engage with them. But, there are certain topics that don’t fare well on the chair or table.

Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.

Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.

You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.

Chase Your Prosperous Beauty Career

Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?

Come join us at The Salon Professional Academy to learn the skills needed on how to be successful in the beauty industry.

We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!

What are you waiting for?

Your dream career is waiting for you.