Healthcare Workers Changing Careers to Come into the Beauty Industry

Written by SEO-Admin on December 4, 2021 in Career Education, Latest News, What's Happening

Wellness Careers: Why Healthcare Workers are Transitioning into the Beauty Industry

COVID-19 has changed the way people work in more ways than one. Not only are companies gravitating more toward remote work, but employees are considering changing careers as well.

People with a healthcare career are feeling the desire to change more than anyone during these tough times. In fact, 4.3 million people have walked away from their job rather than finding their dream careers.

Vaccine mandates, overburdened hospitals, and other COVID protocols are making it tough for first-responders to do their job.

When healthcare workers get the desire to switch careers, many turn to the beauty industry. Today, we’re going to talk about why that is.

We’ll go into detail about why healthcare workers are switching careers and what makes them choose the beauty industry.

Why Leave A Healthcare Career?

Having a healthcare career is no easy job. And that’s even before the COVID-19 pandemic. Nurses and other medical staff are dealing with the stress of medical emergencies, working long shifts, and having to be on their feet all day.

Many medical professionals are leaving the industry for good. In addition to the stress mentioned above, there are several other factors that are causing nurses and doctors to turn to other fields of employment.

One main reason for looking elsewhere is burnout. Nursing takes a good deal of compassion and the ability to work in a high-stress environment. Many people say it takes “a certain type of person” to be a nurse.

But a lot of these medical professionals are getting emotionally spent. They just don’t “feel it” anymore. The drive they once had to help others is fading away.

On top of burnout, medical professionals also face a certain amount of boredom. They may feel as though they’re performing the same tasks day in and day out.

Sure, there are other paths you can pursue within the medical field. But lately, when medical professionals look at what their career would look like long term, they decide to go in another direction entirely.

Changing Careers To The Beauty Industry

One of the most popular places for nurses and other medical professionals to land is the beauty industry. Believe it or not, working in the beauty industry has some of the same key elements that a career in the medical field would have.

Business owners in the beauty industry have the ability to help others, be creative, and interact with people all day long. And, depending on your area of focus, you could get a position in the beauty field that’s closely related to cosmetic medical procedures.

You’ll also find an abundance of opportunities, a flexible schedule, and reasonably-priced training in the beauty industry. Also, many beauticians that come from other industries see the industry as another way to use their creativity.

Many people pursue a career in beauty and wellness and never look back.

Not So Different

Healthcare workers changing careers from the medical field to the beauty industry may seem like night and day. The truth is, they’re not as different as you might think.

Medical professionals can transition to something just as rewarding with much less stress. That seems like a win-win to us!

If you’re looking to get started down the path to being a beauty industry professional, contact TSPA Evansville today. We’ll show you everything we have to offer and help you see why switching careers may be the right move for you.

Cosmetology Career: Launch Guide

Written by SEO-Admin on November 20, 2021 in Career, Career Education, What's Happening

How to Launch a Career in Cosmetology

Have you always dreamed of a career in cosmetology? Maybe you’ve always wanted to work in the beauty & wellness industry but don’t know where to get started.

If this sounds like you have no fear! This is your go-to guide for a career in cosmetology.

In the following brochure, we’ll outline everything you need to know about your upcoming cosmetology education. If you’ve ever wondered, “what do I learn in cosmetology school?”, this is the article for you.

Let’s get into our quick rundown of what it takes for you to become a cosmetologist.

A Career in Cosmetology Curriculum

TSPA Evansville focuses on making sure all of our students are ready for the real world. The beauty and cosmetology business is fast-paced. We make sure our students have all the know-how they need to reach the top of their industry and stay there.

Here are just a few of the amazing topics you’ll learn about during your time at TSPA Evansville.

Graduate Salon Ready

Part of being successful in a career in cosmetology is networking. How can people use your services if they don’t know you? We teach our students all about marketing themselves and marketing their services.

Students will learn how they can take advantage of all TSPA Evansville has to offer. You can get involved with campus events to help get your name out there and find the private salon of your dreams.

Students will also learn about booking and prescribing products as they go through all 4 levels of our top-notch curriculum. Our goal here is for our students to leave TSPA Evansville ready to run a business. And, there is much more to that than just providing beauty services.

We’ve worked with Redken to make sure you get everything you need to graduate salon ready!

Grow and Handle Your Book of Business

Getting clients is only one-half of the story. Keeping them is another. We teach our students cutting-edge marketing strategies to help grow their salons. We also teach them everything they need to know to keep customers coming back for more.

It takes more than a great haircut or beauty treatment to keep recurring clients happy. Learn all that and more as we teach you “your book of business 101“.

Beauty for the Modern Age

The beauty landscape is constantly changing. And, unlike most industries, it’s changing on multiple fronts. New hairstyles and treatments are constantly coming out.

Our instructors are trained in the latest styles and trends to help you make your mark in the industry right after graduation.

Technology is also changing the way the beauty industry works. Some of the biggest names in the industry like Huda and Sephora have started from humble beginnings in the “beauty blogosphere”. You’ll have the opportunity to learn alternate avenues in the beauty industry you may not have thought of.

Our goal is to help you conceptualize your role within our amazing industry. We’re going to get you ready for the beauty revolution!

Paying Your Tuition

If you’re interested in attending our cosmetology school but think it’s out of reach, think again. TSPA Evansville provides personalized assistance in exploring all available options to help with the cost of your career education. Once you leverage all scholarship or grant programs available for those who qualify, you’ll be surprised how close you actually are to your dream.

Your Future Is Waiting

So, what are you waiting for? Your career in cosmetology is only a click away! We’re excited for you to get started and can’t wait for you to start this life-changing journey.

If you have any more questions, you can always contact us at TSPA Evansville. Our friendly staff is more than happy to give you any information you need.

Becoming Your Best You: Your Guide

Written by SEO-Admin on November 4, 2021 in Career, Career Education, Latest News, What's Happening

BEAUTY: The Best Industry For Artists to Be In.

If you’ve made the brilliant decision to immerse yourself in the world of beauty, then you’ve elected to become an artist whose work is always on display.

What a thrilling thought!

Those that understand this concept also appreciate the value of being the very best version of themselves in a fast-paced and fluid industry. What do you need to know to ensure that you not only follow your dreams but enjoy the journey?

The best career in the beauty industry starts with you. Here’s an overview of what you need to know, be, and do in order to enjoy lasting success.

Your Quiver of Soft Skills

Expanding on the critical topic of getting to know your client includes unpacking a fascinating list of soft skills that you can develop to grow within your chosen field. Soft skills are patterns of behavior that dictate how you deal with people and pressure. Many of these highlighted below can propel your beauty career to new heights if you diligently pursue them.

Superior Communication

Active listening means being engaged and present with your client. It involves hearing what they are saying, but also what they’re not saying. Pay attention to body language, voice tone, eye contact, and word choice. These cues come together to give you a thorough understanding of who they are and what they want.

In the same way, communication from your side during an appointment, such as telling your client what you’re doing and why, tends to build trust and rapport. It also positions you as an authority in your field and a consummate professional.

This makes a beauty consultation meaningful and helps you to deliver exactly what your client wants.

Constant Learning

The beauty industry moves quickly and trends shift swiftly. With new products and techniques becoming available almost daily, it pays to embrace a mission of lifetime learning. Advanced training to upskill, thoroughly understand and prescribe products, and expand your beauty portfolio makes you valuable to your clients and your team.

Being the best you is to focus on continual growth and learning. Take time to join and participate in courses that challenge you, meet like-minded people, and share your knowledge and insights.

Personal Management

Here are soft skills that are not industry-specific but that make you an invaluable team member and the best in your field:

Excellent time management
Honesty and transparency
Adaptability
Organization
Collaboration
Problem-solving

Marketing Your Business

You may offer the finest beauty services in your area, but if nobody knows about you, then you’re winking in the dark, so to speak.

Successful marketing entails knowing your audience and creating regular, engaging content to pique their interest. Today’s host of social platforms offer an excellent way to build your brand and display your personality in a fun, appealing, and professional way.

The Best Career Starts Here

Beauty is simply the best career for artists who are keenly focused on changing their clients’ lives for the better, and who want to make a tangible difference to people.

Whether you’re new to the beauty industry or you’re considering upskilling yourself, you’ll agree that it all starts with a proper training foundation with a reputable academy. TSPA programs prepare students for much more than passing state boards. In addition to the salon training that we offer, we also provide the business and marketing skills that top salons and spas are looking for.

Take a tour of TSPA to see how different it is from other beauty schools.

5 Best Tips For New Hairstylists

Written by SEO-Admin on October 5, 2021 in Career Education, Latest News, What's Happening

Tips For Becoming The Best Hairstylists

As of 2019, there were more than 558,000 hairdressers, cosmetologists, and hairstylists in America.

If you’re looking to set yourself apart from others that work in the hairstyling industry or want to join them, you need to check out the professional hairstyle tips we’re about to share with you.

Along with these tips, you’ll find strategies on how to become a successful hairstylist and cosmetologist.

1. Have Your Business Card Ready

The only way to gain business as a hairstylist is to attract the right clients and advertise your services. For this reason, the first tip we have to offer you is to always have a business card on hand.

No matter where you are, you’ll have a card with your contact information ready to give to potential clients. You should also take advantage of social media and create accounts to advertise the work you’ve done in the past.

On social media, your work will speak for itself and help you to attract more clients.

2. Solid Marketing Plan

Above we mentioned having a business card ready at all times, but that’s not the only tool you should have in your marketing strategy. We recommend that you take some time to decide what type of clients you want to attract to your business.

Once you’ve got a better understanding of your ideal client, you can take the time to ensure that all forms of marketing you’re using are geared towards them. Ensure that your branding speaks volumes about who you are as a hairstylist and what you’re able to provide to clients.

3. Continue to Educate Yourself

Even after you’ve graduated from cosmetology school, there’s always something you can do to become a better hairstylist. We recommend that whenever the opportunity presents itself, you should always take the chance to gain more knowledge and get more training.

The hairstylist industry is changing every day, which means you need to stay updated on the newest trends and perform them correctly. The more time you spend learning, the more confident you’ll be when performing these services.

4. Detail Your Process

When clients know what you’re going to be doing during their appointment, it helps them place more trust in you. This is one of the best hair tips we have because there are many times in history when a hairstylist began the process of doing a client’s hair, and the client had no idea what was going on.

Not only is this a bad practice, in the end, but your client could also potentially be upset with the results of the process. By communicating from the beginning, you clarify what will occur, and the client can change their services if they need to.

5. Be Professional

It’s easy to become relaxed in the salon atmosphere and give in to the temptation of gossiping and talking loudly. You might be having fun, but this doesn’t say that you’re professional.

When you’re at work, always ensure that you act professionally by doing things like:

Getting to work earlier
Keeping your workspace clean
Help other stylists when possible
Dress appropriately
Handle clients with care

These things speak volumes about who you are as a stylist. It’ll also help you retain and gain more clients.

Hairstyling 101: Tips You Need to Know

Several tips can help you get better at hairstyling, like always have a business card with you. And don’t forget to jump at any chance to get more training and continue getting better at your craft.

If you’re looking for a place that offers advanced training, contact The Salon Professional Academy. We’ll teach you a whole range of hairstyling techniques guaranteed to make you a better hairstylist.

Self-Promotion: 5 Tips on Marketing for Hairstylists

Written by SEO-Admin on September 20, 2021 in Career Education, Latest News, What's Happening

Marketing Tips to Differentiate Yourself: Stand Out in Your Industry

Marketing your business the right way can help you grow your client base and continue to build a name for yourself as a hairstylist. Yet it can be tough to know exactly what type of posts are best and how to build a professional social presence.

We’ve put together the best tips to help you learn marketing for stylists. New students can learn and grow from these concepts, and alumni can also use these techniques for continued success in their businesses.

Let’s get started!

1. Know Your Audience

While marketing businesses online is a tricky task, knowing what audience you’re speaking to can help you build your posts.

Who is your ideal customer? What do they like? What motivates them?

Once you know for sure who you’re marketing to and trying to attract, then you can tailor your posts to fit. Frame your ideas based on who you’re talking to, and your posts will work better.

One more bonus: when you find those clients who are good for you, it’s exhilarating for you as a stylist. You look forward to helping them with their hair goals, and it gives you the passion to continue learning and growing your skills.

2. Set Goals: Marketing for Stylists

Why do you want a social account? Staying relevant is important, but get specific with your goals.

Are you trying to market different hairstyling products? Are you hoping to bring in new clients? Would you like to book your appointments full every day?

With your specific objective in mind, you can tailor your posts to fit. Before you post something, consider how well it aligns with your goals, and edit accordingly.

3. Switch to Business Profiles

While you may work for a local hairstyling company, you shouldn’t always post under the salon’s accounts. Set your own hairstyling social media accounts, and make sure they are business accounts. It’s important to grow your own name as a hairstylist separate from the salon.

Keep in mind, your accounts and your posts should all be public when you have a business account. You’ll have a bigger reach that way, and you won’t exclude any potential customers.

4. Streamline Your Aesthetic

As you create more social media marketing posts, you’re building your brand. The accumulation of posts adds to your public image, which you can curate and grow.

Take some time to envision what you want your brand to look like. Keep this overall aesthetic in mind as you choose photos to post and build your reputation.

5. Add Human Interest

Whether you’re building a business website design or social media personality, you want to make sure you’re not posting only hair pictures. Add some human interest so that your clients get to know who you are as a stylist.

Talk about what interests you about hair, what colors you love, and your favorite parts of the day. Add some posts that tell about who you are as a person, too, from your pets at home to your favorite Starbucks drink and other quirks. Your clients will love feeling like they know you, and they’ll keep coming back.

Growing Your Business

Social media marketing for stylists can be tricky to master. Whether you’re still a student or you’re an alumnus of TSPA, the tips above can help you build your personal brand and market to the ideal customer.

For more on graduating salon ready, check out our other blog posts or enroll today to get started in a beautiful career!

Hair Goals: Importance of a Hair Consult

Written by SEO-Admin on September 4, 2021 in Career Education, Latest News, What's Happening

One of the first things you need to learn as a hairstylist is how to conduct a great hair consultation.

When a client comes for a cosmetology salon visit, the first fifteen minutes are for getting to know them and understanding as much as possible about their hair and their goals.

Below we’ve outlined several types of questions to ask to get to know your client. You’ll be able to build rapport and encourage them along the way with these helpful questions!

The Importance of Getting to Know Your Client

When you have a beauty consult with a new client, you can learn their hair expectations. You’ll find out what the client likes about their hair and what they don’t like. Frame it in the form of a casual question, like this:

What’s your favorite thing about your hair?
What are your hair goals?
If you could change one thing about your hair, what would it be?

Through no-pressure questions like these, you’ll learn vital information about your client and their needs. Being friendly and approachable is the best way to ensure a good consult.

Without an informative beauty consultation, you won’t be able to prescribe the right products or effectively cut, color, and style their hair. If you want satisfied clients, you have to get to know them first. It’s the only way you’ll be successful.

What Does Beauty Consultant Mean?

As a beauty consultant, you’re on a mission. You need to put your clients at ease and encourage them when they feel vulnerable in their hair journey. You’re like a coach, helping them achieve their goals.

During your beauty consultation, you’ll ask questions like:

How do you like to wear your hair?
How do you part it?
What products do you like to use?
Do you spend a lot of time in chlorine or in the sun?

Keep in mind you can meet with your clients online via Zoom if they’re more comfortable. Virtual consultations aren’t just for Covid times.

They usually only take about 15 minutes. Because it’s so short, a virtual consultation is a great way to set up for an in-person appointment. You can meet with your clients at home before they make the trip to the salon.

Questions to Ask at a Hair Consultation

Asking the questions above can help you get started with your consultation. Here are some more hair consultation questions to ask:

When was the last time you got your hair colored?
How often and what type of products do you use?
Do you use heat on your hair?
Do you have any skin sensitivities?

Once you know the answers to these questions, you can prescribe products that can help your client. Remember you’re not a salesperson. You’re actually holding the answer to a lot of their hair woes, and you’re giving them the opportunity to solve them.

Taking the Time

Having an effective consultation means taking the time to understand your client and encourage them. You’ll conduct your hair consultation and then be able to provide for their needs and prescribe the right products.

If you haven’t already joined our program and it sounds right for you, apply today to get started!

Book of Business 101

Written by SEO-Admin on August 20, 2021 in Career, Career Education, Events, What's Happening

Get More Clients

As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.

Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provided the most personal artistic growth for you while serving clients you love.

Your business thrives when your clients return.

That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.

Building Your Beauty Brand

The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa.

You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.

So, what distinguishes a beauty business from a beauty brand?

A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.

To help you define your mission statement and values, try to answer the following questions:

What’s the story behind your business? Why did it start?
Why did you get into the beauty industry?
What are things that you hope to achieve through your service or your brand?
What kind of clients do you want to work with?
How do you want every person that sits in your chair or lays on your spa table to feel?
What are things that don’t resonate with you, your service, and your brand?

The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.

Work With Exclusive Clientele

One of the great things about being a beauty service provider is that you can build a loyal clientele.

As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.

That’s the impact of branding. You are one of a kind.

To help your brand grow, keep a book of business containing your most important clients.

These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.

Keep them close. They remind you of your why and keep you on the right path.

Tips On How To Be Successful In The Beauty Industry

Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.

You want to relate to your clients and you want to engage with them. But, there are certain topics that don’t fare well on the chair or table.

Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.

Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.

You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.

Chase Your Prosperous Beauty Career

Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?

Come join us at The Salon Professional Academy to learn the skills needed on how to be successful in the beauty industry.

We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!

What are you waiting for?

Your dream career is waiting for you.

The Ultimate Guide to Pell Grants for Cosmetology School: What to Know

Written by SEO-Admin on August 4, 2021 in Career Education, Financial aid, Latest News, What's Happening

Traditional 4-year college isn’t for everyone. More and more students are choosing to pursue jobs in the beauty industry.

But, even jobs in the beauty industry require school. Cosmetology school, to be exact.

You may be thinking, since it’s a beauty program, that you have to pay 100% of the cost yourself.

Well, before you let your hopes and dreams give way to disappointment and despair, let’s talk about ways you can get money for your beauty education.

There are several financing options and types of grants available for students who qualify, including Pell grants for cosmetology school, and we’ll be discussing them below.

Let’s get to it!

Trade Organizations

One place you may want to consider looking for grants and scholarships is one of the many beauty trade organizations.

Barbers, stylists, estheticians, etc. all have State and Federal organizations for their specific industry. Which organization you contact will depend on your chosen career path.

It’s a great place to start your search because all of these organizations have an interest in getting aspiring beauty students the education they need. By helping the newest class of hairstylists, estheticians, barbers, etc. graduate, these organizations are directly helping keep their industry alive.

Pell Grants for Cosmetology School

The other, more obvious, source of money for your schooling would be State and Federal government grants and scholarships.

Many students receive pell grants to receive a traditional 4-year Bachelor’s degree. What you may not know, however, is that there are also pell grants for cosmetology school.

Pell grants help low-income students cover the cost of their education. There are minimum income requirements that students need to meet to qualify, but that is the only requirement.

Pell grant eligibility is available to all students heading off to college, as long as they meet the income requirements and are attending an accredited cosmetology or beauty school.

How Much Will I Receive?

Great question! It’s dependent upon the individual applicant, as well as a few other variables.

One of those variables is your enrollment status. The amount awarded to you will depend on whether you are attending school part-time or full-time.

Your grant amount will also depend on the total cost of enrollment. Students who meet the income requirements, but are attending more expensive schools, may need more assistance than others.

Generally, the maximum amount students receive from a Pell grant is $5,500.

Other Options

In addition to Pell grants, there are other financing options you can explore to cover the cost of your education.

Many states offer their own State-specific scholarship programs for cosmetology and beauty schools. These are meant to supplement Federal programs like the Pell grant.

Check with your state to see what they can offer you.

You can also receive financial assistance from your school of choice. Certain beauty schools have their own in-house financial aid departments to help students attend.

These schools are typically larger schools with many locations throughout the country, like TSPA

Making The Grade

If a career in the beauty industry is your dream come true, there’s hope for you yet, Cinderella! Pell grants for cosmetology school may be just the thing to make your dreams a reality.

We at The Salon Professional Academy (TSPA) are here to help! If you have any questions about your application, or how to go about getting financial aid, don’t hesitate to contact us.

We are looking forward to seeing you live out your dreams with us, and can’t wait to meet you!

Education in the Beauty Industry Opens Career Doors

Written by SEO-Admin on July 4, 2021 in Career Education, Latest News, What's Happening

Education Means Acceleration in the Beauty Industry.

The beauty industry is constantly growing and soon, it’ll be worth more than $800 billion by 2025. This is part of the reason why so many are pursuing a career in the beauty industry.

But is it worth going to school for cosmetology? Why should I go to school for it if I want to break into the beauty industry?

When it comes down to it, the beauty industry is a complicated field with many moving parts. Proper education can do wonders for those looking to excel in this profession.

Read on to find out why education in the beauty industry is so crucial in 2021.

Growth of the Beauty Industry

When we talk about the beauty industry, we don’t exclusively mean salons and in-person businesses. Those places will remain important for years to come. But we have to consider how technology contributes to the current beauty landscape.

Beauty entrepreneurs and educators like Huda Kattan are worth millions of dollars. Why? Because she could leverage her blogs and industry knowledge to reach a wide audience.

All beauticians should know how cosmetology and technology go together. This is why the beauty industry is taking off and why education is so crucial.

What Would I Learn At Beauty Schools?

But what specifically would you learn in contemporary beauty schools?

For starters, beauty technology is becoming more efficient than ever. Consumers want the best products for their hair, skin, and other cosmetics.

Beauty schools are instrumental in teaching you how to master those skills and giving you insights into social media and other aspects of digital marketing.

There’s a reason why Instagram and TikTok influencers are helping drive the beauty market. Leveraging a digital audience is becoming a must in today’s beauty landscape.

You also have to learn about virtual consultations, something that’s becoming important post-pandemic. You might even get to learn about how AR and artificial intelligence affects beauty products.

It all comes down to what your beauty school’s offering. Most have robust sets of classes that’ll help you stay ahead of the competition.

Why Education in the Beauty Industry is Crucial

So what are the benefits of getting more education in the beauty industry?

For those who are already experienced in cosmetology or hairstyling. You can enter the market ahead of other professionals because you get expert advice from the best teachers out there.

Beauty schools also provide key insights into technology and digital marketing. It’s no secret that that’s become so crucial in today’s beauty landscape. Knowing how to market yourself is an indispensable skill.

These skills also help you keep up with the latest trends. The things you learn in beauty school are generally scalable regardless of whether you own your own salon or are running an online store.

Leverage Beauty Industry Education Today

With the profession rapidly growing, finding beauty industry jobs can be tough. Leveraging proper education in the beauty industry will help you stay ahead of the game right from the onset. Use this article to understand why going to beauty school is such a crucial decision.

If you’re looking for a renowned beauty school in the Evansville, IN area, contact us today!