Month: February 2023

TikTok: Is It Right For Every Beauty Boss?

Written by SEO-Admin on in Career Education, Graduate Tools, Latest News, What's Happening

TikTok is a well-known social media app known for its beauty influencers. Learn more about it with

Beauty influencers on TikTok have an average following of over 700,000. Stylists and makeup artists have flocked to the platform to foster local communities and promote their businesses. Because of TikTok’s algorithm, beauty creators might find themselves catapulted to fame overnight.

I am not here to peddle a get-rich-quick scheme or try to sell you a false promise of becoming famous. But for aspiring hairstylists and beauty industry professionals, social media platforms, especially TikTok, offer easy and inexpensive access to marketing tools to jumpstart your career.

It also offers a creative outlet and a chance to show off what you do best. Learn more TikTok marketing tips for beauty school students.

Beauty Influencers: Earning Followers on Makeup TikTok

Most online beauty gurus have well-established platforms on Instagram and YouTube. Only a small number have migrated over to the TikTok arena and have already found more success. Engagement on TikTok has at least doubled for beauty creators, compared to their IG and YouTube counterparts.

Beauty TikTok gets as much as 7.52% engagement from its followers. Beauty experts have found audiences using the following content formats:

  • Traditional makeup/hair tutorial videos
  • GRWM (Get Ready With Me)
  • Featured products (sometimes sponsored)
  • Day-in-the-life at the studio
  • Long-form livestreams

YouTube still has value as a platform, because it allows for longer videos. This lets creators go into more detail about products and beauty tips. The idea is to give an audience a taste with free educational resources and fun content.

You want to encourage them to come to you for more services. This could translate to visiting you locally at the studio, hiring out for events, or even offering consultations.

Improving Your Chance to Be Discovered

Today, search engines and social media platforms are watching ALL of your search behavior signals and interactions while you are there – this is called search behavior targeting. As an example, you visit a shopping site, leave and then hop over to Facebook and all of a sudden you see an ad from that website you were previously on. How? It’s all about Algorithms! Algorithms on TikTok run on a highly personalized algorithm that hasn’t been seen elsewhere. You spend enough time on the app, and your FYP (short for “for you page”) starts to feel like a mirror. The algorithm learns from user-generated data, and the more data is received from you, the more targeted content comes your way.

You can easily trigger TikTok’s algorithm with your content using such tricks as:

  • Trending audio clips link your videos to a larger audience
  • Video descriptions using targeted on-trend search terms or coined-phrases
  • Audio text as another great tool

The above tips have made TikTok makeup and beauty content soar. Audiences seem especially drawn to watching influencers putting on their makeup, even while they discuss random topics. Creators from every corner of TikTok experience an uptick in engagement when showing makeup-related content, educating followers about product use or why treatments are important and more pro tips.

While you don’t need to be a trained professional to be a “beauty influencer,” for beauty school students, this is your moment to shine. If you put in the work and effort to create high-quality content, this could change your entire career.

Building Your Local TikTok Community 

Local relevance refers to how content creators improve visibility locally through geographic markers and targeted keywords (words people typically use to describe what you are demonstrating or talking about. The common lingo also known as SEO). First, you should perform an SEO audit to discover the most popular search terms in your area. You should perform search audits on both Google and TikTok’s search bars.

Including geographical and contact information in your content will make it easy to organically connect with locals. TikTok connects creators to people of similar demographics.

This is why it’s important to be intentional about who your content speaks to and who you interact with, especially if you want to grow a diverse community.

Get an Early Start on Your Successful Career on TikTok

Don’t hesitate to get your platform set up. If you already use TikTok for fun, that’s even better! You have a leg up and know where to start. You can also get loads of other marketing tips for beauty school students by following the most popular beauty influencers on all social media platforms.

Visit us online today. We offer scholarships for qualified students who want to join one of our training programs!

2023 Salon Industry Trends For Beauty Bosses

Written by SEO-Admin on in Career Education, Latest News, What's Happening

Running a Salon Properly Requires Keeping Up with Current Trends. Here's TSPA's Salon Industry Trends List That ALL Beauty Bosses Should Follow in 2023.

Transforming your client’s ‘do from drab to fab and watching her gaze in amazement at her reflection afterward is a joy you’ll never get tired of. But that’s not the only reason you’re proud to call yourself a beauty boss.

Research shows that the demand for hairstylists in America is slated to jump by 11% — faster than the average — between 2021 and 2031. That means you can expect to enjoy job security for years to come.

However, developing or running a salon properly requires keeping up with current trends. So here’s a rundown of the salon industry trends in 2023 that you should follow to stay ahead of the competition. Let’s jump in!

Salon Industry Trends in 2023 Include Digitalization

One of the top hair salon trends in 2023 is an increased emphasis on digitalization.

For instance, if you don’t currently give your clients the option of booking their hair appointments online using automated technology, this is a must in 2023. Otherwise, you will miss some serious sales opportunities.

After all, Generation Z users and millennials prefer to book appointments online. In addition, many salon customers schedule visits outside of their salons’ opening hours.

You should also use automated technology to handle appointment confirmations and follow-ups in 2023. This will boost your client show rate.

Leveraging Social Media

Make sure that you are also more active than ever before on social media in 2023. This will allow you to gain more access to younger and new clients.

Plus, the more you interact with your social media audience, the more you’ll learn about the styles and treatments they prefer based on the advice of the beauty influencers they follow.

You can also post your own social media videos promoting the value of add-on treatments. Then, when clients come into your shop after watching your videos, upselling your clients on these products or services will be easier.

Sustainability

Another 2023 beauty salon trend worth following is an increased focus on sustainability.

For instance, consider utilizing more environmentally conscious products and treatments and trying to minimize waste. Keeping your salon system online and becoming paperless is another way to show your clients how “green” you are.

The more ethical you are as a cosmetologist, the more customers in 2023 will be willing to patronize your business.

Inclusive or Gender-Neutral Services

Finally, make sure that your salon is more inclusive than ever in 2023 to stay on trend.

This means providing services and products for all hair types, from straight to textured and curly hair. It also means introducing price lists that are gender-neutral rather than listing pricing for males and females only.

How We Can Help

The leading salon industry trends in 2023 include digitalizing the process of booking salon appointments, follow-ups, and pre-consultations. They also include providing inclusive hair care services and practicing sustainability.

Fortunately, The Salon Professional Academy offers top-of-the-line training for hair stylists seeking to take their businesses to the next level. So get in touch with us to learn more about how we can propel your business forward in 2023 and beyond.