The Importance of Retail Sales For Hairstylists & Skincare Specialists
How did famous stylists such as Jen Atkin, José Eber, and Ted Gibson become famous? Simple. They are the best at what they do. Long before they had celebrities such as Angelina Jolie, Cher, The Kardashians, and Katy Perry, they knew what it took to succeed in the world of professional beauty. Learn how to boost your revenue by prescribing (not selling) products and how to master client consults.
Keep reading to find out the secrets of how to become a leading beauty professional.
Prescribing Products (Don’t Sell Them)
One of the key ways to learn how to become a leading beauty professional is to learn the fine art of prescribing products. There is a world of a difference between a hair and beauty professional who tries to sell a product and one who prescribes one to his or her clients.
So what is the difference? Basically, it involves putting the client first. No one likes to be “sold to”. However, people do love to get expert recommendations from professionals they trust.
Sometimes this trust is built on years of you doing a person’s hair or beauty treatments. But, even if you are new to the world of professional beauty care, you can still build trust.
To do this, listen and pay attention to the client’s concerns and needs. When you truly hear them and then prescribe a solution to their specific concern, they will be so grateful to you. Plus, they will be able to maintain their salon results at home.
You can prescribe your client’s products for color care, to improve texture, for acne, dry or aging skin, and so on. When you make the connection between the client’s concern and the product you prescribe, clients are much more likely to heed your recommendation.
For example, Riverdale star Camila Mendez fell in love with John Frieda Frizz Ease Serum that she partnered with the brand.
Similarly, Kate Middleton swears by Richard Ward’s two-in-one shampoo and conditioner. Ward has been Middleton’s hair stylist for years. Of course, he used his line on her and she loved it so much it’s a staple in her beauty lineup.
Imagine the kind of zeal-like devotion you can expect from similarly happy clients. Also, prescribing products will help boost your revenue in an organic (not forced) way.
Focus on Discovery During Initial Client Consult
Another aspect of preparing to become a successful beauty professional is to put more focus on the initial consultation with clients. It’s common in the biz to talk to clients while they’re in the chair and then jump into the hair and spa services.
However, the better approach is to treat initial client meetings as a chance for discovery. This is your chance to learn about your client’s poor habits and concern areas.
Be sure to listen attentively to earn their trust. This circles back to building trust so they accept your product recommendations.
During this initial consultation, you should stay away from explaining the remedy. Listen and then do your magic.
At the end of the procedure, after the client takes that first look in the mirror, then you can reveal the remedy that will allow the client to keep the look and feel they wanted when they walked in the door.
There you go! Now you’ve got some insights for success.
When you follow these steps, you will earn a reputation as a hair and beauty professional that truly cares about their client’s best interests.
As a result, you will set yourself apart from the rest. If you want to be a leader in your career, it’s imperative for you to hold yourself to a higher standard.
Ready to take your skills to the next level? Contact us today.